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ASI ESP+ Update: Smarter Tools, Easier Workflows, Faster Sales

TREVOSE, PA – November 24, 2025

“With this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on selling and serving clients” – Ryan Hutchison, ASI CTO

TREVOSE, PA – November 24, 2025

The Advertising Specialty Institute ® (ASI) has updated its ESP+ platform to help distributors work faster, communicate smarter and deliver professional proposals, presentations and online store management with less effort.

“With this release, ESP+ removes friction from everyday tasks, allowing distributors to focus on selling and serving clients,” said Ryan Hutchison, chief product and technology officer. “From AI tools that perfect emails and presentations to smarter virtual samples and easier PDF downloads, every feature is built to save time and ensure proposals and orders are accurate and consistent.”

ASI is the premier technology, marketing and information provider in the $26.6 billion promotional products industry. ESP+ is the all-in-one ASI platform, giving distributors access to over 1.2 million promotional products while managing proposals, virtual samples and online stores. Log in to ESP+ to explore all new features.

Key enhancements now live in ESP+:

  • Artificial intelligence: Adding to the many AI features already in ESP+, distributors can now use AI to rewrite messages, translate content into multiple languages and share updates with multiple team members at once.
  • Presentation and proposal tools: Copy presentations with custom product configurations intact, tailor page layouts, download PDFs in one click and receive price and availability alerts to maintain accuracy.
  • Artwork and virtual sample enhancements: Upload EPS, PDF and AI files to create high-quality virtual samples without third-party tools, giving distributors more creative flexibility and a modern competitive edge.
  • Video banner updates: Enhanced video banners on ESP+ Stores engage buyers visually and help distributors create a modern professional shopping experience.
  • Order management and supplier communication: A simplified purchase order format makes transactions clearer for distributors and suppliers, reducing confusion, support calls and delays while improving fulfillment speed.
  • Platform and workflow integrations: New tools reduce toggling between systems, letting distributors move from insight to action faster.
  • E-commerce and buyer experience: Flexible shipping options and multiple payment choices give distributors more control and buyers smoother transactions, supporting store adoption and repeat business.

“These updates respond directly to distributor feedback, simplifying daily tasks for companies of all sizes,” said Hutchison. “ESP+ now connects every part of the distributor workflow – from proposals to virtual samples to online stores – in one system, so they don’t have to switch between systems to manage their day-to-day business.”

Support and resources: Members can learn about and explore these new features through the Distributor Member Monthly Newsletter, ESP+ “What’s New” pop-up and new feature highlights blog on asicentral.com. The next major ESP+ product release is scheduled for December 12.

For more info, contact ASI at 800-546-1350 or email Ryan Hutchison at [email protected].

About ASI
The Advertising Specialty Institute (ASI®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features more than 200 live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.