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ASI Unveils New ESP+ Features to Help Distributors Accelerate Sales and Simplify Operations

TREVOSE, PA – August 26, 2025

Latest enhancements improve store creation, pricing control and order workflows for greater speed, accuracy and usability

“These updates reflect our commitment to building tools that work the way our members do.” – ASI CEO Tim Andrew.

The Advertising Specialty Institute® (ASI), the leading authority in the $26.6 billion promotional products industry, today announced a major update to its ESP+ platform – the go-to sales and marketing tool used by distributors to search, quote and order promotional products.

The impactful new ESP+ features directly save distributors time, reduce errors and improve client-facing workflows.

Why the new ESP+ features matter to distributors:

  • Build ESP+ Stores faster: Add products to a store directly from search results, browse or collections with one click.
  • Save time with bulk updates: Adjust pricing, tasks and collaborators across multiple items instantly.
  • Preview POs and packing lists: Avoid confusion and send orders with confidence.
  • Make smarter decisions: See supplier credit card fees in Stores and Presentations (not visible to end-buyers), filter by FOB (Free on Board) shipping points and view color-accurate product images.
  • Maintain brand consistency: Corporate teams can now manage multiple ESP+ Websites, ensuring brand standards while allowing controlled customization.

“These updates reflect our commitment to building tools that work the way our members do,” said Timothy M. Andrews, ASI president and chief executive officer. “From faster store creation to smarter pricing and branding controls, ESP+ is a true business-critical solution that helps distributors deliver more professional, efficient service to their clients.”

These enhancements are based on direct member feedback and real distributor workflows – helping ASI members sell smarter, faster and with greater confidence.

For more information on ESP+ and to watch a demo, contact ASI at 800-546-1350 or email Ryan Hutchison, ASI’s chief product and technology officer, at [email protected].

About ASI
The Advertising Specialty Institute (ASI®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features more than 200 live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.