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ASI Show Digital Expo Features Product Sourcing, Education And More Over 30+ Hours

Q&A with SanMar’s Jeremy Lott, networking, high-caliber content and special presentations highlight Feb. 3-4 digital trade show

TREVOSE, PA – January 26, 2021 – The ASI Show® today unveiled final details of its February 3-4 Digital Expo, featuring product sourcing with top suppliers, strategic education, networking opportunities and a no-holds-barred Q&A keynote between ASI President and CEO Timothy M. Andrews and SanMar President/CEO Jeremy Lott, ranked No. 1 on the prestigious Counselor® Power 50 list.

The Digital Expo (#ASIdigitalexpo) takes place Wednesday, Feb. 3, and Thursday, Feb. 4, from 10:30 a.m.-5 p.m. ET. Distributors can view exhibitor information and on-demand education at any time over the two days – a total of over 30 hours.

The expo will be co-hosted by ASI’s Andy Cohen (@ASI_AndyCohen), senior vice president of editorial and marketing services, and Michele Bell (@ASI_MBell), vice president of editorial, education and special events.

The two-day virtual event is free to distributor and decorator ASI members and non-members and includes product sourcing in an expo hall featuring tiered levels of exhibitor booths, ability to filter exhibitors by product category, two dedicated networking hours and numerous live educational sessions. Distributors can visit booths in real time and ask any exhibitor questions via direct chats or private videoconferences.

Plus, from 1-1:50 p.m. ET, Wednesday, Feb. 3, executive business coach Karie Kaufmann, a headliner at the 2019 ASI Power Summit, will deliver a special keynote, “3 Things You Need to Do to Rejuvenate Your Business in 2021.” Kaufmann will help business leaders break the COVID slump, increase their marketplace influence and strategize to build sales momentum.

“ASI is thrilled to offer suppliers and distributors an opportunity to safely come together, renew friendships, preview the hottest new products and reboot everyone’s business, while enjoying most of the advantages of an in-person ASI trade show, including the same great education, engagement and networking,” said Andrews (@Tim_Andrews_ASI). “Expect the resilience, innovation and spirit that make our industry great to be on full display.”

Hosted on Hopin, a third-party platform with dedicated customer service, the ASI Show Digital Expo will feature:

  • Q&A keynote between Andrews and Lott, 1-1:50 p.m. ET, Thursday, Feb. 4, on the industry’s most pressing challenges, including the COVID-induced economic downturn, security of systems and data, shipping and pricing concerns and the changing needs of customers. Lott and Andrews will also answer audience questions.
  • An exclusive discussion at 2 p.m. ET, Wednesday, Feb. 3, of the latest ASI State of the Industry data from the Q4 and annual industry sales surveys.
  • Full slate of education held throughout both days, on topics such as the increasing importance of video in today’s online world, the latest market research and social media strategies and the continuing relevance of dimensional mail.
  • Interviews with the Cohn family: ASI Chairman Norman Cohn will discuss the industry’s future and share a perspective honed by 70 years of promo experience; and ASI Vice Chairman Matthew Cohn and Corporate Vice President Stephanie Cohn Schaeffer, members of the third generation of the Cohn family, will discuss the challenges and opportunities of managing a family business during a pandemic. And, of course, no ASI Show would be complete without mini hot dogs first made famous by Norman’s mother, Bess Cohn, so they’ll be there, too.

Prospective ASI members can attend the ASI Show Digital Expo but will have limited access to the event areas.