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ASI Reimagines Product Presentations With AI-Powered Inspire Design Studio in ESP+

TREVOSE, PA – July 20, 2026

New design capabilities help distributors visualize campaigns, create compelling presentations

and uncover new possibilities for their clients’ brands – all without leaving ESP+

ASI today unveiled new AI capabilities that effectively equip distributors with their own powerful design studio in ESP+, allowing clients to experience promotional products the way consumers see products on today’s leading retail and e-commerce websites – in realistic, everyday settings that bring ideas to life.

The AI-powered Inspire Design Studio within ESP+ helps transform product ideas into compelling branded concepts, creative campaigns and marketing assets – all without leaving the platform. The new capabilities are now live for all ESP+ users and will make their public debut with hands-on demonstrations and Power Sessions at ASI Chicago, July 21-23 at McCormick Place.

Watch the latest ESP+ AI capabilities in action.

Driven by distributor feedback, the product team at the Advertising Specialty Institute (ASI®), the premier technology, marketing and information provider serving the $27.7 billion promotional products industry, today unveiled its Inspire Design Studio with enhanced AI capabilities, including lifestyle images, logo finder and an AI asset generator.

Built directly into ESP+, the industry’s leading business platform for promotional products distributors, the AI-powered features and tools allow distributors to easily create realistic lifestyle images, retrieve existing and potential client logos and help clients visualize the end result before they buy.

Instead of switching between multiple AI tools, design programs and websites, distributors can research products and create professional campaigns within the same platform they already use to find products, manage orders, build online stores and grow their business.

“Today’s buyers expect more than static product images,” said ASI CEO Ashish Mittal. “They want to picture how products will represent their brand before making a purchasing decision. With a few simple clicks, these AI capabilities help distributors bring ideas to life by creating polished presentations and realistic branded concepts that inspire confidence and help clients imagine what’s possible.”

The powerful AI capabilities in the Inspire Design Studio include:

  • Lifestyle images instantly place branded products into realistic photographic scenes, allowing customers to visualize merchandise in authentic scenes where they’d actually be used. Professional-quality visuals can be created in seconds for presentations, proposals and marketing materials.
  • Logo finder automatically retrieves brand logos and artwork for existing and prospective clients directly within the Inspire Design Studio, eliminating the need to search websites or local files and making it easier to create polished virtual samples.
  • The AI-powered asset generator enables distributors to create banners, marketing graphics, illustrations and other promotional materials featuring multiple branded products. While lifestyle images showcase individual products in realistic settings, the asset generator helps distributors complete campaigns that inspire clients and open the door to larger sales opportunities.

Together, the enhancements help distributors spend less time assembling presentations and more time collaborating with clients, exploring creative ideas and demonstrating the impact promotional products can have for their brands.

Coming up next from ASI: full chat capability in ESP+, another part of its aggressive and ongoing efforts to power up the platform even further.

 

About ASI

The Advertising Specialty Institute (ASI®, asicentral.com) is the premier technology, marketing and information provider in the $27.7 billion promotional products industry. ASI’s flagship platform ESP+ connects tens of thousands of distributors and suppliers through a powerful, all-in-one system for product discovery, sourcing, presentations and online stores. Family-owned since 1962, ASI also delivers trusted industry news, research, shows, events and education that helps companies grow.