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ASI Launches ASI Learning Network: Tech-Driven Education for Promo Professionals

Explore the new ASI Learning Network in action during live demos at ASI Chicago July 22-24

TREVOSE, PA – July 17, 2025 – The Advertising Specialty Institute® (ASI), the largest technology, marketing and information provider in the $26.6 billion promotional products industry, proudly announces the debut of the ASI Learning Network – a free, on-demand education platform powered by the most advanced technology in the industry. The ASI Learning Network reflects ASI’s commitment to modernizing industry education and helping members sharpen their skills and grow their business.

The ASI Learning Network launches with fanfare at ASI Chicago, July 22-24, and is the only platform of its kind serving the promo products industry. It offers on-demand learning experiences across key areas like sales and marketing, along with AI best practices and training on the ASI ESP+ business management platform – empowering distributors to gain a competitive edge.

“The ASI Learning Network is a game-changer for our industry, delivering practical, actionable lessons tailored to the promo industry to help new and existing members drive sales and expand their reach,” said Timothy M. Andrews, ASI president and chief executive officer. “The ASI Learning Network is a dynamic, interactive destination for professional development that’s powerful, easy to use and exclusive to ASI members. Access to free, premium education is another great benefit of being part of the ASI community.”

Click to watch a quick video from Tim Andrews on the new education platform.

 The ASI Learning Network features:

  • Seven initial learning tracks: Courses in promo, print, sales, marketing, AI and ESP+, along with a track specific to industry newcomers, broken down into digestible lessons
  • New classes added regularly, including podcasts, quizzes, interactive graphics and downloadable resources that make learning both fun and effective
  • AI-generated key takeaways and full transcripts for every course
  • Gamification elements like a leaderboard and quarterly prize drawings for active learners

Members can access the ASI Learning Network directly through asicentral.com/education, track their progress through their own personalized dashboard and even compete with peers for top spots on the leaderboard. Distributors can also earn their BASI and Master of Advertising Specialty Information (MASI) certifications through the new system.

The ASI Learning Network will be continuously updated with upcoming content for suppliers, the Canadian market, social media, graphic design software training and more, all designed to help members keep pace with the latest industry trends and best practices.

 Raves From Beta Testers

Dozens of ASI members participated in the beta testing, providing valuable feedback on the platform and content, and told ASI they were impressed and excited for the latest member resource from ASI.

  • “The ASI Learning Network is super user-friendly and easy to navigate. There are several great ‘101’ classes I would recommend to others. The ESP+ basics course was a nice refresh, and I liked seeing how AI is starting to get incorporated.” –Brittany David, chief revenue officer of Counselor Top 40 supplier SnugZ USA (asi/88060)
  • “Each course is presented by a specialist in their field, and I thoroughly enjoyed watching the instructors walk me through the presentation step-by-step. I also liked the knowledge check of quizzes at the end of lessons. The ASI Learning Network is a very engaging and interactive platform – I’m really excited about this invaluable new resource.” –Kalay Govender, owner of Promogenie (asi/590321)
  • “ASI’s education resources are relevant, strategic and provide insight from various industry veterans that can really help you grow in your industry development.” –Daniel H. Pendleton, of Gold Bond Inc. (asi/57653), who earned his MASI through ASI’s previous education platform

Official Launch at ASI Chicago, July 22–24

ASI will officially unveil the ASI Learning Network at ASI Chicago, the final large-scale trade show of 2025 for the promotional products industry, and the ultimate industry destination to elevate distributor businesses. Attendees can experience live education platform demos at the main ASI booth in the Expo Hall.

Highlights of ASI Chicago include:

  • Thousands of product ideas over two full Expo Days from Counselor Top 40 suppliers, expert insights and unmatched networking opportunities, plus a full day of live classes designed to help distributors take their business and sales strategies to the next level.
  • Keynote With Brian Urlacher: Thurs., July 24, 8:30-9:45 a.m. Hear from the Pro Football Hall of Famer and legendary Chicago Bears linebacker on how to harness momentum and triumph over adversity and get the chance to catch an autographed football. Urlacher will also share insights gained from working with major brands like Nike, Old Spice and RESTORE Hair.
  • ASI Gala at Punch Bowl Social: Wed., July 23, 7-10 p.m., with bowling, arcade games, karaoke and a dinner buffet at one of Chicago’s hottest venues.

About ASI

The Advertising Specialty Institute (ASI®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research team delivers trusted, business-critical data, insights and news, while the ASI Learning Network offers members dynamic, on-demand education, from industry fundamentals to advanced tools like AI and ESP+. The company, family-owned since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.