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TREVOSE, PA – April 7, 2026
Latest update reduces manual work, improves accuracy and streamlines day-to-day workflows
ASI (Advertising Specialty Institute®) today announced new ESP+ tools designed to help distributors better manage proposals, pricing and online stores as their businesses grow. The updates reduce the need for manual work across these areas, making it easier to keep information consistent and operate more efficiently as order volume and complexity increase.
The ESP+ platform supports distributors across the sales process, from creating client materials to managing orders and online stores, helping keep key parts of their business connected. Watch a demo of what’s new.
“As distributors expand, keeping everything aligned across their business can become time-consuming,” said Ryan Hutchison, ASI chief product and technology officer. “These enhancements are designed to simplify operations and help companies deliver a more consistent experience to their customers. The end result is a more professional, scalable business with less hands-on maintenance.”
Keep websites up-to-date without constant updates
New website tools reduce the need to manually update product selections, including turning saved searches into product pages and controlling how curated collections are displayed. This helps keep sites fresh, relevant and consistent with the company’s brand and current offerings without ongoing upkeep.
Create client-ready proposals
Updates to presentation tools make it easier to turn product ideas into polished proposals. Faster virtual samples with one-click background removal and automatic product charges help ensure pricing is accurate. New download options make it easy to generate and share PDFs of product pages and virtual samples.
Set pricing rules in online stores
New store features allow distributors to apply personalization charges and set order minimums to support bulk ordering and limit single-unit purchases. These updates make it easier to match supplier requirements or internal preferences while helping protect margins.
Reduce repeat steps in order and customer management
Updates to CRM and order workflows make it easier to reuse products from previous orders and provide a clearer view of customer activity across presentations, projects and orders. Distributors can create orders more efficiently, reducing repeat data entry and making it easier to manage customer relationships as volume grows.
These enhancements reflect a continued investment in technology, supporting how distributors operate across proposals, online stores and order management. ESP+ remains central to that effort, helping distributors manage their business more efficiently and scale with greater control.
For more information, contact Ryan Hutchison at [email protected] or contact ASI at 800-546-1350.
About ASI
The Advertising Specialty Institute (ASI®, asicentral.com) is the premier technology, marketing and information provider in the $27.7 billion promotional products industry. ASI’s flagship platform ESP+ connects tens of thousands of distributors and suppliers through a powerful, all-in-one system for product discovery, sourcing, presentations and online stores. Family-owned since 1962, ASI also delivers trusted industry news, research, shows, events and education that helps companies grow.