Yard Signs Named ASI Media’s 2024 Product of the Year

TREVOSE, PA – December 30, 2024

The Advertising Specialty Institute^® (ASI) the largest technology, marketing and information provider in the $26.1 billion promotional products industry, today announced yard signs as ASI Media’s 2024 “Product of the Year.”

From political campaigns to personal causes, yard signs took center stage during a tumultuous election cycle, symbolizing the heightened intensity of American politics and the enduring appeal of grassroots messaging.

“Yard signs have always been a staple of the promo industry, but in 2024 they represented something deeper – active engagement and the power of personal expression,” said C.J. Mittica, editor-in-chief of ASI Media. “From small-town lawns to large-scale displays, these signs became the megaphone for people’s beliefs, passions and politics.”

According to searches in ESP, interest in yard signs surged, with searches up 23% compared to the 2016 election cycle. Hanover, PA-based Quinn (asi/80228) reported that sales of standard yard signs more than quadrupled compared to 2020, and large-format signs gained popularity as Americans sought to amplify their messages in bigger, bolder ways.

The 2024 election cycle highlighted the enduring importance of these products. Research from Columbia University found political yard signs can increase a candidate’s vote share by 1.7 percentage points – a crucial margin in tightly contested races.

Beyond politics, yard signs became a medium for broader expression. Their use spiked during the pandemic as people celebrated milestones and conveyed support for causes, and their popularity has only grown in the years since.

“Yard signs have proven their versatility and staying power,” said Mittica. “Whether promoting a candidate, celebrating a graduate or supporting a movement, they are a tangible, impactful way to share a message.”

For more information on ASI Media’s 2024 Product of the Year, contact C.J. Mittica at [email protected].

About ASI
The Advertising Specialty Institute (ASI^®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.