ASI Names 2022’s Most Powerful People In Promo

SanMar President/CEO Jeremy Lott commands No. 1 spot on annual Counselor Power 50

“Every one of the decision-makers recognized on the Power 50 is charting a course for even greater success, helping steer their company and the promo industry forward by embracing change,” said ASI CEO Tim Andrews


TREVOSE, PA – November 18, 2022

The Advertising Specialty Institute® (ASI) today announced the annual Counselor Power 50 list of the most influential executives in the $23.2 billion promotional products industry. Jeremy Lott, President/CEO of SanMar (asi/84863), topped the list of innovators, risk-takers and visionaries defining the future of promo.

As head of a Top 40 company that posted an estimated $2.8 billion in sales in 2021, Lott leads the industry by example, speaking out on tough issues and promoting SanMar’s leading-edge sustainability and social responsibility initiatives.

The rest of the top five Power 50 features industry leaders with far-reaching influence. They are, in order: Jo-an Lantz, president/CEO of Geiger (asi/202900); Marc Simon, CEO of HALO Branded Solutions (asi/356000); Jonathan Isaacson, chairman/CEO of Gemline (asi/56070); and Greg Muzzillo and Vera Muzzillo, founder and CEO, respectively, of Proforma (asi/300094).

“Every one of the decision-makers recognized on the Power 50 is charting a course for even greater success, helping steer their company and the promo industry forward by embracing change,” said Timothy M. Andrews, ASI president and chief executive officer. “Jeremy Lott heads this year’s list because of his powerful position and astonishing achievements, but he earned our recognition through his long-standing commitment to our industry as well as the greater good.”

This year’s exclusive ranking features 11 newcomers. Hear from three of the newcomers on a special edition of ASI’s Promo Insiders podcast. The destination URL for the entire Power 50 editorial package is

ASI Media released the names on the 2022 Power 50 list 10 at a time, starting Monday, sharing their profiles, previous ranking and total number of appearances, along with creative graphic images. For more info to share, visit ASI’s Facebook (@adspecialtyinstitute), LinkedIn and Twitter (@asicentral) pages.

“The crises of the last few years, from Covid to supply chain, seem to be never-ending – especially for promotional products companies,” said ASI Media Editor-in-Chief C.J. Mittica. “But it’s in these challenging times that these leaders stepped up again and again.”

Introduced in 2006, the Counselor Power 50 annually spotlights distributor and supplier executives who exert considerable impact on the promo market.

The creation of the Power 50 starts with voting by last year’s members along with nominations of potential new members from industry pros, after which ASI Media executives gauge each candidate based on their accomplishments over the past year as well as their career-long track record.

ASI Media is the reporting arm of the Advertising Specialty Institute® (ASI), the leading technology, marketing and information provider in the promotional products industry. To date, ASI Media has been honored with nearly 300 awards for excellence in journalism, design, analysis and research.

Michele Bell is vice president of ASI editorial, education and special events. For more information on the Power 50, contact C.J. Mittica at [email protected].

About ASI
The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $23.2 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.