ASI Announces Technology Integration Between ESP And American Solutions For Business

Time-saving integration of tech platforms delivers more efficient, real-time data feed to ASB members

TREVOSE, PA – October 30, 2020 – The Advertising Specialty Institute® (ASI), the largest membership organization in the North American promotional products industry, today announced American Solutions for Business (ASB) has become the latest distributor to integrate its technology platform with ASI’s ESP®.


For Top 40 distributor ASB (asi/120075), benefits of the integration between its American PeopleSoft platform and ESP include eliminating the need to rekey orders, real-time data feed and the ability to view preferred vendors and custom pricing.

“Our teams have worked hard to accomplish this new integration,” said Glenn Miller, ASB’s vice president of business solutions. “I’m confident this will save time and money for ASB sales associates – we’re looking forward to taking advantage of these new efficiencies.”

ESP is a search engine that allows distributors to find detailed data on nearly 1 million promotional products from thousands of industry suppliers. In addition, the technology solution includes services and tools like a CRM, virtual samples, presentation builder, company stores and more.

“ASI is excited to take our valued association with ASB to the next level with the time-saving integration of ESP Orders, an end-to-end solution that allows orders to flow seamlessly from ESP to the APS system, making the entire process more efficient,” said Bob DeFord, ASI’s senior vice president of distributor sales and marketing. “ASI’s chief goal is to provide the tools that help make everyone in our industry more productive, especially now, with technology playing such an integral role in everyone’s ability to do business.”

With reported 2019 North American promotional product revenue of $202.2 million, Glenwood, MN-based ASB ranked 11th on Counselor’s most recent list of the largest distributors in the industry. ASB executives Larry and Justin Zavadil co-ranked 16th on Counselor’s just-released 2020 Power 50, a definitive ranking of the most influential people in promo.

For more information on integrating with ESP, contact Bob DeFord at [email protected].

About ASI
The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

About American Solutions For Business
American was founded in 1981 in Glenwood, Minnesota, and has evolved into a leading distributor, providing our customers with print, promotional products, marketing collateral, fulfillment and more. Despite our growth in technology, resources and sales, we maintain our grassroots attitude by operating as the only large employee-owned distributorship in the industry. This results in a team of personally-invested employees that care for our customers’ branding, spend and creative reach to help achieve their goals.