ASI predicts winners based on promo poll of primary state voters
TREVOSE, PA – February 26, 2016 – Democratic presidential candidate Bernie Sanders and Republican Donald Trump will sweep Super Tuesday primaries, according to the Presidential Promo Polls on bumper sticker preferences released today by the Advertising Specialty Institute® (ASI).
With an eye on Tuesday’s political primaries and how promotional products are used in elections, ASI asked residents in primary states this question: If you received a bumper sticker from each of the presidential candidates, which one would you be most willing to put on your car?
“We purposely chose to ask people about bumper stickers because it is an iconic election promotional product that’s also very personal,” said ASI Editorial Director Andy Cohen. “While you might accept and use a branded pen from a candidate you don’t necessarily support, no way would you put a bumper sticker on your car if you didn’t really endorse a candidate.”
In the lead-up to Super Tuesday, ASI released results from voter polls taken in nine states participating in primaries. Polls were not conducted in caucus states. More than 600 people from each state participated in each survey that was fielded among the Google Consumer Survey Network. All responses were collected between Saturday February 20 (after the South Carolina results were announced) and Thursday February 25.
In all nine states, voters ASI polled chose Trump and Sanders by wide margins. Click here to view results and graphics.
When asked about the popularity, in particular, of the Vermont senator with Democrats, versus former Secretary of State Hillary Clinton, ASI’s Director of Market Research Nate Kucsma said, come Tuesday, voters ASI polled may end up voting with their heads instead of their hearts. “Although our poll tells us a lot of people love Sanders enough to put his bumper sticker on their car, they may end up voting for Hillary because they think she has the best chance to win in November,” Kucsma said. “Whereas Republican voters truly believe that Trump, or whomever else they support, can win it all in November.”
Super Tuesday takes place on March 1. Below are results from ASI’s Presidential Promo Poll:
ASI serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. Promo products, also known as swag, freebies and giveaways, are items like pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a logo or slogan. Companies, schools and non-profits often use promo products to advertise their brand and events and to thank employees and clients.
In 2012, ASI estimated total election-related promo product spending fueled by giveaways like bumper stickers, yard signs and candidate brochures hit $870 million.
Last fall, according to a campaign finance report, Trump had spent $825,000 on branded merchandise, with his investment in promo products outpacing his spending on any other single category in the quarter. Trump sells his “Make America Great Again” swag through his website and distributes it at campaign rallies.
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’sCounselor magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.asicentral.com.