ASI Launches The Future Of Promo With AI-Fueled Tools In ESP+

ASI drives innovation in the promo industry through Artificial Intelligence (AI); ESP+ AI demos featured at ASI Chicago, July 25-27

“Al is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro,” said ASI CEO Tim Andrews


TREVOSE, PA – July 24, 2023


The Advertising Specialty Institute® (ASI) announced today it is unveiling a game-changing addition to its ESP+ business management platform – powerful AI technology to boost the industry’s fastest search algorithm for promotional products.

“ASI is embracing the AI revolution in ESP+,” said Timothy M. Andrews, president and chief executive officer of ASI, the leading technology, marketing and information provider in the $25.8 billion promo industry. “Artificial Intelligence (AI) is your collaborative wingman, delivering trending products at your fingertips, making you a faster, smarter and more creative sales pro. Each innovation enhances your ESP+ experience and as AI advances, so will ASI – welcome to the future of promo.”

ASI’s recently launched ESP+ is a simple, automated, all-in-one platform that helps distributors run their promo business better. The latest AI features in ESP+ include:

  • Smart Searching: AI generates search results tailored to individual client requirements and campaign objectives, transcending the confines of a single product category. This functionality acts like an innovative time-saving assistant offering creative, outside-the-box ideas.
  • Perfecting Pitches: With just a click in ESP+ Presentations, AI-enabled features:
    • Empower users with AI-generated, personalized product descriptions that align with individual clients and events, a customization that helps distributors stand out from the competition.
    • Generate personalized “welcome notes” for clients viewing a distributor’s presentation.
    • Overcome writer’s block by automatically drafting client emails for distributors sending their presentation.

“ASI has reinvented the customer experience through AI tools in ESP+, turbocharging your search results, equipping distributors with smart tools to craft unique, time-saving proposals that help them stay ahead of the pack,” Andrews said. “ASI is dedicated to empowering distributors with AI-driven solutions for a more successful and streamlined business. This is just the beginning – expect more intelligent features ahead to help the promo industry build and grow together.”

ASI will demo the AI tools in ESP+ along with its latest features during ASI Chicago, the largest promo products trade show in the Midwest, taking place Tues., July 25 through Thurs., July 27, a show experience packed with hot product trends, networking parties, expert pitching advice and a “State of the Industry” panel featuring insights from four of promo’s leading innovators.

ESP+ learning opportunities at the Chicago trade show:

  • “Cheers to Innovation” cocktail party in the ASI Booth, No. 623, for any current ESP+ user 4-5 p.m. Wed., featuring branded beer glass giveaways.
  • “The Future of Promo Technology: Dive Into the New ESP+,” Education Day session, 3 p.m. Tues. in room N229; Power Session 11 a.m. Wed. and 12:15 p.m. Thurs. at Booth 181.
  • “Maximize Buyer Engagement With the ESP+ Client Portal,” 1:15 p.m. Thurs. at Booth 181.
  • ESP+ and Local Listings demos Wed. and Thurs., in the ASI Booth, No. 623.

ASI distributor members can register today to take advantage of everything ASI Chicago has to offer, including free sales, marketing, social media classes, along with a class on ChatGPT, plus security advice from an FBI special agent and cybercrime expert. Non-members are also encouraged to attend and can access the same tools for a nominal fee.

ESP+ is currently available for new ASI members and licensed ESP users. In coming months, the ASI team will review existing data and order history for ESP® Web and ESP Online users and plot a migration path to ensure all customer and other information is transferred seamlessly for each user to the new ESP+ platform.

For more info on ESP+, contact Matt Barnes, executive vice president of ASI and ASI Show, at [email protected]. For info on ASI Chicago, contact Andy Cohen, senior vice president of media, events and marketing services, at [email protected].

About ASI
The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship products, the technology platforms ESP® and ESP+, manage the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.