ASI Magazines Win Five More National Awards For Excellence

Publications also score 13 regional awards in competitive B-to-B editorial contest

TREVOSE, PA – June 26, 2020 – The Advertising Specialty Institute® today announced that ASI magazines won five more national Azbee Awards of Excellence and 13 regional awards in one of the nation’s largest and most competitive editorial contests.


Among the honors, Counselor® magazine was awarded a national Gold award for its annual Power 50 issue recognizing the major players in the promotional products industry. Counselor, which also won two bronze awards, is edited by C.J. Mittica (@CJ_ASIEditor)‏.

The awards recognized ASI’s editorial expertise across a variety of categories in both print and digital. Winning entries included the Counselor State of the Industry and special 65th anniversary issues and Advantages’ monthly Sales Boost section and its annual State and Regional Sales Report.

“Once again, this is a tremendous team accomplishment and I’m thrilled that the ASI staffers devoted to delivering essential news, information and research to our industry were recognized and celebrated for their hard work and dedication to our members,” said Michele Bell (@ASI_MBell), who oversees ASI’s editorial team.

ASI magazines, along with Counselor PromoGram, also earned 13 regional awards, including three gold, for editorial, design and overall excellence. Click here for the regional winners list.

ASI’s Azbee national award winners are:


  • Group Profile, for the Counselor 2019 Power 50 issue, awarded to Michele Bell; Joan Chaykin, managing editor; John Corrigan, senior writer; Karen O’Malley, director of awards; and Christopher Ruvo, executive editor.



  • Print, Regular Department, for the Advantages Sales Boost series, awarded to Sara Lavenduski, senior editor, and Monica Guzman, senior designer. This monthly section provides sales advice and insights on market trends from promotional products distributors and outside experts.
  • Data Journalism, for Counselor 2019 State of the Industry issue, awarded to Counselor staff. The annual report is used as a business benchmark for industry members throughout the year and serves as a barometer of the promo market’s health and an analysis of predictive trends.
  • Print, Single Topic Coverage by a Team, for Counselor’s 65th Anniversary issue, awarded to Counselor staff. The special print and online commemorative issue included a detailed look at how the industry has changed over the years, “People of the Decade” feature, a Q&A with ASI Chairman Norman Cohn, historic photos, fun facts and a forecast for the future of the market.

ASBPE represents more than 2,000 journalists for business-to-business publications. This year, more than 1,000 entries were received, and more than 75 editors and designers judged the 63 categories of entries. ASI publications competed alongside magazines like Architect and Computerworld.

ASI publications deliver award-winning editorial content to suppliers, distributors, decorators and screen printers throughout the promotional products industry. In the past decade, ASI magazines have been honored with over 220 journalism awards and remain the only industry publications to ever win a national Jesse H. Neal Award.

For more information on ASI magazines, contact Michele Bell at [email protected]. To advertise in any of ASI’s award-winning magazines, contact Matthew Barnes, ASI’s vice president of publishing and media services, at [email protected].

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: