Lady Gaga, Jennifer Aniston and Mike “The Situation” Sorrentino make top 10 list
TREVOSE, PA – September 15, 2010 – Successful Promotions magazine today released a Top 10 list of the hottest celebrities hawking everything from bottled water to eyewear in sexy marketing campaigns aimed at worldwide audiences.
Successful Promotions, published by the Advertising Specialty Institute (ASI), uncovered 10 of the sexiest celebrities promoting products like Armani underwear and drumming up business with top-drawer appearances.
“Judging from the successes of these campaigns, it’s obvious that sex still sells – and that the right celebrity can help a business gain instant attention,” said Timothy M. Andrews, president and chief executive officer of ASI. “Who hasn’t heard of the Jersey Shore gang? Sometimes all it takes is a single photo or one big celebrity to build a brand, capture a consumer’s imagination and sell millions of products.”
ASI’s Top 10 sexiest celebrity marketers are:
The story, “Hot Commodities,” is part of the “Sex (Still) Sells” issue of Successful Promotions, one of six magazines published by ASI. Successful Promotions is read by more than 50,000 corporate marketers throughout North America who are looking for innovative techniques and products to promote their businesses.
The cover story details five successful marketing campaigns that incorporated sexy themes, and includes scintillating promotional products like Sexy Water and the “candom,” a can cooler shaped like an oversized condom. To read the Successful Promotions “Sex (Still) Sells” issue, click here.
For more information, contact Melinda Ligos, ASI’s editor-in-chief and senior VP of professional development, at (215) 953-3434 and [email protected]
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.