New corporate gift-giving survey says clients are getting food and drink in their stockings
TREVOSE, PA – November 23, 2010 – A new survey from Successful Promotions magazine says gift cards trump cash for year-end employee gifts and bonuses, and that food and drink win out for clients and customers.
Successful Promotions is published by the Advertising Specialty Institute (ASI). Highlights of the 2010 Corporate Gift Spending survey include:
For complete survey results, click here.
“Every holiday season, companies make critical decisions over what to give and how much to spend on gifts for employees and clients,” said Timothy M. Andrews, president and chief executive officer of ASI. “Our survey shows that as the economy rebounds, gift giving remains an integral part of company feel-good campaigns, as business owners discover ever more creative ways to pass along their name and logo.”
According to a recent feature on ASI’s popular “The Joe Show” video, this year’s hottest corporate thank-you gifts include food and wine baskets, Kindle and iPod covers, clocks, walking sticks, a Philadelphia Rapid Transit cap, and “love rocks” that can be engraved with words or a company’s logo.
To see a product demonstration, click here.
“Food is a perennial hit, since it can be enjoyed and shared by the whole office or department,” said Andrews. “But this year, there’s no denying the popularity of accessories for high-tech items and techno gifts like charging docks with a four-port hub or a wireless USB laser pointer. Companies that want to be seen as socially responsible will send eco-friendly products made of bamboo or from recycled material.”
Tips for corporate gift giving include:
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