The Advertising Specialty Institute (
A report from ASI’s Counselor magazine says more irreverent promotions include a commemorative plate reading “Thanks for the free day off,” a “Keep Calm and Marry On” poster and “Kiss Me Kate” beer. Retailers and suppliers and distributors of promotional products are capitalizing on the April 29 royal wedding through a variety of products suitable for all occasions.
“A royal wedding presents the perfect opportunity for commemorative products that people will cherish for a lifetime,” said Timothy M. Andrews,
The Telegraph newspaper reports the sale of royal wedding merchandise could top $42.5 million.
James Biggin, co-owner of Yorkshire-based Steel City Marketing, said clients are buying up branded paper crowns, handflags and decorated bunting to incorporate into events they are hosting to correspond with the celebration.
Lucy Stuart, co-owner of Norfolk, UK-based distributor S R Print and Design, has filled orders for mugs and small flags for wedding-themed events or in gift bags. The breadth of products available, Stuart said, has made this occasion the biggest for promotional product consumer sales since the change of the millennium in 2000.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Visit