Former Facebook director says to provide products people use around the clock
TREVOSE, PA –
“More and more companies are creating beautiful experiences on mobile devices, on tablets,” said Zuckerberg, former director of market development for Facebook, in an interview Tuesday on ASI Radio. “They’re bridging all those experiences – watching content on TV and having incredible mobile experiences simultaneously. Offering deals on mobile. We’re on the tip of the iceberg with mobile, and I’m really excited to see where we go.”
Zuckerberg, who’s launching R to Z Media to help companies take advantage of social media, said she advises people to “provide a product so useful people want to use it around the clock, like e-mail. Focus on building a brand, rather than on being hip or cool.”
Zuckerberg spoke to
The Harvard grad spoke on
To listen to the interview in its entirety, click here.
On creating a ubiquitous brand, Zuckerberg said to avoid getting caught in a bubble. “Anyone developing a global brand needs to really get out there and talk to people who are using your products,” she said.
Social media, she said, is a great way to catch the attention of a potential client or business partner. Open a dialogue by posting or tweeting articles about them or their campaigns and encourage friends and followers to re-circulate. “People are really suckers for flattery, and social media is great in that regard,” she said. “When you’re on social media, be sure to really respond to people and have a conversation – don’t make it a one-way communication.”
Zuckerberg credits a strong, involved team for the successful launch of Facebook’s
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