Proforma and 650 Franchise Owners Select ASItransact™

Trevose, PA – Feb. 16, 2005 – Proforma has selected Advertising Specialty Institute®´s ASItransact online order management system to streamline operations and improve customer service levels. Proforma and its franchise owners, collectively ranked seventh on the Counselor® Top 40 Distributors™ list, represent $139 million in promotional products revenue and $250 million in sales overall.

Proforma joins other key distributor firms already using ASItransact, including Cintas, Goldman Promotions and Kaeser & Blair and Counselor® Top 40 Suppliers™, like Adva-Lite/Corvest, Alpha Shirt and SanMar.

ASItransact is an efficient electronic order entry and processing system that provides paperless invoicing, real-time order status and tracking of UPS® and FedEx® shipments to hundreds of industry firms.

Greg and Vera Muzzillo, husband and wife team and Co-CEOs of Proforma (asi/300094), said “Our franchise owners will become more efficient. They will significantly reduce their need to call for order confirmation or status. They will also expedite cash flow, because invoices will be sent electronically directly into our system for payment. Suppliers will be paid quicker, as payments will be received quicker from clients, as well.”

It has been suggested that distributor firms and supplier firms spend an average of 18 minutes to process one order and that ASItransact reduces that time to an average of just seven minutes. If a firm places 2,000 orders per year, that can equate to a savings of about 366 personnel hours. In 2004, over 500,000 orders and invoices were processed with ASItransact.

“We´re pleased that Proforma and its franchise owners are joining with us. We know ASItransact improves efficiency and provides greater levels of service to our members and we´re glad to see them leveraging these benefits,”said Timothy M. Andrews, ASI´s president.

ASItransact has implemented the ability to import and export orders from QuickBooks, the popular accounting software used by many companies, to benefit even more customers. ASItransact already works seamlessly with ProfitMaker® time management software for distributor firms and ProfitPro™ software for supplier firms, both from ASI Computer Systems, Inc®.

To learn more about how ASItransact can reduce your order processing times by half and cut your costs by thousands, contact Gene Rahill, ASItransact Sales Manager, at 866-274-8726, ext. 3848, at [email protected], or visit

To learn more about Proforma and its franchise opportunities to help distributors grow sales, increase profits and have more fun, contact Greg Muzzillo, at 800-Proforma (800-776-3762), ext. 2279, at [email protected], or visit

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 17,000 distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate supplier firms and to market services to buyers of promotional products. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit  

About Proforma
With over 30 years of experience, Proforma remains clearly focused on meeting the graphic communications, promotional products, commercial printing, business forms, e-commerce and marketing needs of North American businesses and organizations. Through 650 member offices in the United States and Canada, Proforma serves more than 30,000 clients – clients who trust Proforma for unbeatable service everyday. Visit