Industry's Power 50 List Revealed

Kevin Lyons-Tarr leaps to No. 1 spot

Seven newcomers join Counselor’s annual list

TREVOSE, PA – November 9, 2010 – The Advertising Specialty Institute today unveiled the Counselor Power 50 list of the industry’s most influential business leaders.

The 50 high-ranking leaders were recognized at the fourth annual ASI Power Summit in Aventura, Florida, as the ones who drive the market, create new strategies, execute the latest trends and sway the industry. Their contributions impact the way distributors and suppliers do business.

The Neal Award-winning Counselor magazine is one of ASI’s six B-to-B publications and is considered the “voice” of the $16 billion promotional products industry.

The top-ranked executives in the 2010 Counselor Power 50 list include:

  1. Kevin Lyons-Tarr, 4Imprint (asi/197045)
  2. Marty Lott, SanMar (asi/84863)
  3. Greg Muzzillo and Vera Muzzillo, Proforma (asi/300094)
  4. Nicolas Paillot and Quenten Wentworth, BIC Group & Norwood
  5. Marc Simon, Halo Branded Solutions (asi/356000)
  6. Thomas Myers and Hank Harrell, Broder Bros. (asi/42090)
  7. Eric Bensussen and Jay Deutsch, BDA (asi/137616)
  8. Philippe Varnier and David Nicholson, Polyconcept
  9. Gene Geiger and Jo-an Lantz, Geiger (asi/202900)
  10. Jack Ma, Alibaba Group

For the complete Counselor Power 50 ranking, click here.

“The Counselor Power 50 list highlights the movers and shakers in the ad specialty industry, the ones who create the buzz, drive the industry and push the business boundaries,” said Timothy M. Andrews, president and chief executive officer of ASI. “This year, 4Imprint’s president and CEO Kevin Lyons-Tarr jumped from No. 11 to the top spot for being a cutting-edge leader in the emerging world of ad specialty e-commerce. According to his peers, he wields considerable power over the industry that extends well beyond the financial bottom line.”

The list also contains seven newcomers:

  • David Thompson, National Pen (asi/281040)
  • Dan Craig, Accolade Reaction Promotion Group (asi/102905)
  • Kim Newell, World Wide Lines (asi/98290)
  • Jason Black, Boundless Network (asi/143717)
  • Garry Hurvitz, Ash City (asi/37127)
  • Jeff Adams and Paul Rohr, S&S Activewear (asi/84358)
  • Carol Constantino, Noteworthy (asi/74360)

The ranking is determined by a panel of editorial experts at the award-winning Counselor magazine. Using last year’s list as a starting point, the panel surveyed the industry at-large and each of the previous Power 50, asking them to rate whether each person has gained or lost influence over the past year, and to nominate new candidates. The panel also carefully weighed nominees’ achievements and revenue throughout the year and the health of their companies.

The ASI Power Summit is an exclusive event attended by more than 200 executives and business leaders from around the globe who discuss vital issues, identify best practices and determine ways in which the ad specialty industry can productively move forward.

To view photos from the 2010 Power Summit, click here.

Distributors and suppliers can learn more about members of the 2010 Power 50 in the December issue of Counselor and online at

For more information, contact Andrew Cohen, Counselor editor, at 215-953-3326 and [email protected]. To advertise in Counselor, contact Ed Koehler, ASI’s associate publisher of magazines and catalogs, at 800-546-1261 and [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

SHARE LinkedInspacer Facebook Twitter