Ice cream cone hat, picnic backpack and fireworks fan/viewer top first-ever list
TREVOSE, PA – June 21, 2010 – Just in time for the Fourth of July, the Advertising Specialty Institute (ASI) today released its first Top 10 list of promotional products made in the U.S.
Editors of ASI’s Counselor magazine searched for creative giveaways in ASI’s exclusive promotional products database and found numerous marketers offering U.S.-made products to heat up summertime campaigns.
“We’re happy to discover plenty of companies that continue to turn out millions of dollars worth of goods made in the U.S., including the ones found on our first-ever Top 10 list,” said Timothy M. Andrews, president and CEO of ASI. “The innovative American spirit remains in full force when it comes to promo products and creative ad campaigns.”
Top 10 Made-in-the-USA Products:
To see photos of the products and purchasing information for each, click here.
Promotional products, also known as ad specialties, range from pens and ball caps to wearables, electronics and beyond. The items are imprinted with logos or slogans to market a company, organization, product, service, achievement or event.
According to an ASI study, the average cost-per-impression of an ad specialty item is $0.004, making them one of the most efficient advertising mediums ever. In addition, the study reveals 84% of people remember the advertiser on a product they receive and one in four said they are more likely to do business with that company.
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.