Special gift book supplement features elegant items for discriminating clients
TREVOSE, PA – December 6, 2011 – The Advertising Specialty Institute (ASI) announced today that it’s already sold nearly 300,000 copies of its 2012 Spectrum catalog, featuring everything from cooler chairs for the man cave to fun items under $1.
Wide-ranging items spread across 26 diverse categories like bags, balloons, computer accessories, games, green, toys, sports, travel, health and beauty, will appeal to nonprofits and business execs alike.
The 2012 Spectrum is available with or without a special, 26-page Gift Book supplement featuring an impressive selection of upscale items like pashima scarves, leather iPad covers and solar-powered wall clocks.
“Our studies show that catalogs work and, in fact, 91% of the time, recipients take action as a result of something they noticed in a catalog, with nearly half buying a product,” said Timothy M. Andrews, president and chief executive officer of ASI. “With hundreds of items to choose from, Spectrum 2012 is sure to catch the eye of any client, whether they’re looking for humble gifts under $1 or that high-end attention-grabber.”
Click here to view sample pages of the 2012 Spectrum catalog and click here to order online. For more information, contact Dan Brown, executive director of distributor services, at [email protected] or at 800-546-1350.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.