Eye-catching “Ad Freeze” campaign pushed boundaries of marketing initiatives
TREVOSE, PA – December 14, 2015 – The Advertising Specialty Institute® (ASI) today announced its “Ad Freeze” campaign has won a prestigious national Folio: Marketing award recognizing the greatest marketing efforts by the media industry’s most innovative marketing professionals.
In addition, ASI’s stylish and informative 2015 ASI Media Kit, designed by ASI Design Principal Rick Angeloni, earned an honorable mention in the awards competition.
The winners were celebrated recently at the Grand Hyatt in New York City during the first annual Folio: Marketing Awards ceremony. The awards recognize the year’s most innovative and pioneering marketers and marketing teams across both the B2B and consumer sectors of the media industry. According to Folio:, the winners represent a diverse group of professionals who are pushing the boundaries of marketing initiatives and efforts by elevating their brands and clients to levels above and beyond the competition.
Winners included top marketing professionals and campaigns from companies like Bloomberg Media, Men’s Health and Peoplemagazine.
The Ad Freeze campaign won the Direct Mail Collateral category. The campaign was created by Holly Russell, ASI’s director of acquisition marketing, and designed by ASI Art Director Steve Oswald. Headlined “This Offer is So Hot it’s Cold,” the mailed box unfolded to reveal a branded pair of gloves to put on and prepare recipients for the metaphorical “freezing” of rates. The campaign immediately engaged the audience in the promotion and five recipients called their ASI sales representatives to say how much they enjoyed receiving the package.
Jake Krolick is ASI’s executive creative director.
“I’m thrilled that the exceptional creativity of ASI’s marketing professionals has been recognized in such an esteemed competition,” said Timothy M. Andrews, ASI’s president and chief executive officer. “ASI strives to engage and inform members of the promotional products industry with every piece of marketing we design.”
Folio: is dedicated to providing magazine publishing professionals with the news, insights and best practices to keep them in tune with today’s media industry trends. The Folio: family of products includes Folio: Magazine, the Folio: Eddie & Ozzie Awards, The Folio: Show, webinars and the Folio: Alert Newsletter. For more information, visit www.Foliomag.com.
For more information, contact Dawn Marie, manager of public relations, at (215) 953-3119 or[email protected].
About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.