Counselor and Wearables Magazines Sweep Business Media Awards
TREVOSE, PA – October 8, 2008 – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today that ASI was the winner of four national awards for editorial and design from FOLIO: magazine.
Magazines from ASI were recognized among several legacy publications throughout North America, including Fast Company, National Geographic, Newsweek and TIME.
More than 100 judges reviewed 2,800 entries and they selected Counselor magazine’s “Anatomy of a Startup” (April 2008) and “Sticker Shock” (June 2008) articles, Wearables magazine for best single issue (June 2008), and Supplier Global Resource for its “Damage Control” piece in November 2007.
“This year our publications have won nearly a dozen national awards for the quality of our content, from identifying trends in apparel to reporting on the state of our industry,” said Timothy M. Andrews, president and chief executive officer of ASI. “We are committed to providing distributors, suppliers and decorators with information that helps them increase sales, stay informed and grow professionally.”
The article in Counselor, “Anatomy of a Startup,” chronicled the ups-and-downs of three new distributorships during their first few months in business. The second article, “Sticker Shock,” featured six reasons why prices of advertising specialties are rising and offered a plan to help distributors sell clients on a price increase.
The June issue of Wearables magazine was selected for covering the latest apparel trends, including underwear and five different categories of novelty T-shirts, and for its tips about how to lower sales staff turnover.
The “Damage Control” article in Supplier Global Resource explored ways the industry can navigate one of its toughest challenges so far – how to handle potentially toxic products – and what the financial and ethical responsibilities for testing are.
In addition to these awards, earlier this year ASI also received a Neal Award from American Business Media for Counselor and multiple awards from the American Society of Business Publication Editors.
Distributors, suppliers and decorators use ASI’s editorial and educational resources – both in print and online – to improve their businesses every day and to learn about the latest advertising specialty industry news.
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.