ASI SmartLink Delivers Supersized E-Commerce Solutions

Save money using ESP data to quickly build a custom e-commerce site

TREVOSE, PAAugust 21, 2012 – The Advertising Specialty Institute® (ASI) today announced the launch of ASI SmartLink, a quick and easy business solution that supersizes any e-commerce site using ESP, the industry’s leading product data and search engine.

ASI SmartLink™ is an API that allows distributors to build a complete custom e-commerce solution using product data from ASI’s ESP®, ESP Websites™ and ESP Mobile™. Searches are powered via the Internet’s leading e-commerce shopping engine – the same searching engine used by major retailers, Barnes & Noble and Crate and Barrel.

In addition, website developers get top-notch ASI support and expertise, allowing companies to build a website with their own search engine optimization and back end to the Web – without having to build and maintain their own database.

ASI SmartLink features:

  • Latest, most accurate product data in the industry.
  • User control over how info appears, pricing markups, how data integrates with other software, etc.
  • Built-in searching intelligence to speed up the site building process.
  • Superior support and detailed easy-to-follow documentation.

“ASI SmartLink is an essential tool for anyone building a custom e-commerce website because it saves money on developer costs and payroll, plus you have the added advantage of having the best product database in the industry at your fingertips,” said Armughan Rafat, executive vice president of ASI and chief technology officer of the ASI Family of Companies. “ASI SmartLink revolutionizes the way data is sourced and delivered, offering distributors a full slate of trusted, up-to-date supplier and product info, making it a snap to integrate superior content and images into any website.”

Click here to visit and learn more or contact J.J. Nese, ASI’s director of distributor services, at [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.


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