TREVOSE, PA – November 18, 2008 – The Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Tom Augeri director of supplier marketing services.
Mr. Augeri will report to Susanne Curry, senior vice president of marketing. He will oversee promotions for all marketing services offered to ASI suppliers as a part of their comprehensive membership package, and ensure that suppliers are building their business and increasing revenues by using these tools.
Tom has over 22 years of publishing and business experience and has served in senior marketing management roles at top-tier magazines, including TV Guide and MONEY, and as a financial analyst with the Coca-Cola Company. Immediately prior to joining ASI, he was the executive marketing director for acquisitions and new business development for TV Guide, where he was responsible for a $56 million direct marketing budget.
“We are pleased to welcome Tom,” said Susanne Curry, senior vice president of marketing for the Advertising Specialty Institute. “His overarching knowledge of the publishing industry and his background in finance make him an asset to ASI and I’m confident that his contributions will continue moving the marketing program in a focused direction for our supplier marketing group.”
“ASI is such a dynamic company and I’m excited to join,” said Augeri. “Its magazines are award-winners and its diverse, entrepreneurial approach to doing business allows it to be flexible in many different business climates. I look forward to helping the 3,500 supplier members of ASI become even more successful selling advertising specialties.”
Mr. Augeri holds a master’s of business administration degree in marketing and finance from Adelphi University and a bachelor’s degree in U.S. government and history from Cornell University.
He resides in Manalapan, New Jersey, with his wife and two children.
For more information, contact Susanne Curry, senior vice president of marketing for ASI, at [email protected].
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.