TREVOSE, PA – August 8, 2007 – Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Karyn Coates executive director of LogoMall™, Affiliate Relations and the newly-formed Membership Information Team.
Prior to her promotion, Coates was the director of Affiliate Relations and LogoMall, responsible for providing savings programs from UPS®, OfficeMax™ and Experian™ for ASI members and managing LogoMall, the leading online shopping mall that has over 300,000 promotional products for sale.
In addition, Ms. Coates will direct the newly-formed Membership Information Team. The team will update demographic information for ASI products, including CreditConnectTM, ASICentral.com® and the supplier portion of ESP®Online, to more efficiently and accurately provide high-quality information.
“Congratulations to Karyn,” said Timothy M. Andrews, president and chief executive officer for ASI. “Karyn’s team has been instrumental in developing and growing our affiliate programs. ASI members have saved more than $12 million on UPS shipping alone, and we look forward to the success of the new shopping program for office supplies and other new benefits with affiliates.”
“Karyn’s ideas continue to translate into substantial and improved offerings for our members,” said Dale Denham, senior vice president for ASI. “In addition to her continued work with the LogoMall and affiliate programs, I look forward to her contributions in providing the best data for our members to use to grow their sales.”
“It has been rewarding to see the success our members have achieved using our affiliate savings programs,” said Coates. “I’m eager to have this new opportunity to help our members have a productive experience when using or updating our member information on our products and services.
Ms Coates holds a Bachelor of Science degree in Marketing from Pennsylvania State University. She was named Specialty Advertising Counselors of the Delaware Valley (SACDV) Person of Year in 2002.
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.