TREVOSE, PA – August 6, 2007 – Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Jack Flohr director of marketing for membership services.
Mr. Flohr was previously the marketing manager for catalog circulation, where he managed advertising and circulation strategies for fourteen catalogs and seven magazines.
In this new role, Mr. Flohr will be responsible for membership marketing, promotion of the ASI member affiliate programs, including those with UPS®, OfficeMax™ and Experian™, and management of the audience selection process for targeted campaigns.
“Congratulations to Jack on his promotion,” said Don Mennig, executive director of marketing. “His previous successes with ASI’s catalog circulation and his twenty-five years of direct marketing and sales experience, which includes working for NutriSystem and The Franklin Mint, will be instrumental in reaching new goals for ASI’s membership services. I look forward to his contributions in providing more opportunities for our members to grow their sales.”
“I am excited about this new opportunity,” said Flohr. “We have a strong marketing team that is committed to the success of our members. I’m particularly proud that we listen well to suggestions from ASI members and colleagues in the industry, and that we are able to translate those suggestions into the right tools and savings programs that grow sales for our members.”
Mr. Flohr holds a Bachelor of Science degree from Neumann College in Aston, Pennsylvania. He also volunteers with the Brandywine Youth Club and City Team Ministries in Chester, Pennsylvania.
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.