TREVOSE, PA – August 2, 2007 – Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Don Mennig executive director of marketing.
Mennig was previously the director of marketing for distributor services and he joined ASI as marketing manager of electronic research products in December, 2004. Mr. Mennig will provide direction for the marketing functions for the distributor services and ASI membership teams, including campaign development, brand messaging, and driving new marketing technology initiatives. “Congratulations to Don for this promotion,” said Timothy M. Andrews, president and CEO for ASI. “Don helped plan and execute the successful launch of ESP Online, the gold standard of product databases in the advertising specialty industry, which today has more than 26,000 users. I look forward to his contributions to our membership area as we move forward.”
“Don has been instrumental in helping ASI members learn about our electronic products and services,” said Susanne M. Curry, vice president of marketing for ASI. “His passion for developing marketing strategies and contests has provided more opportunities for members to connect with ASI.”
“It is rewarding for me to experience ASI members growing their businesses using ESP Online and all of our products and services,” said Mennig. “ASI members receive a complete membership package that provides them with all the best tools they need to excel in the industry.”
Mr. Mennig holds a Bachelors degree in Communications from Rowan University, and is a board member of the Philadelphia Area New Media Association (PANMA).
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.