ASI® Names Alex Belotserkovskiy Vice President of Development

TREVOSE, PA – October 14, 2008 Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today it named Alex Belotserkovskiy vice president of development.

Mr. Belotserkovskiy will be responsible for leading many of the development initiatives for print and online products at ASI.  He was previously director of application development, and he will report to Keith Tuskey, chief technology officer.

Alex joined ASI in 2000 and was instrumental in developing the first versions of the ESP Online product search tool, LogoMall Websites for distributors, and the underlying architecture for most of the online offerings for suppliers and distributors at ASI. 

“Alex is respected throughout ASI for his ability to attract and retain talented staff,” said Timothy M. Andrews, president and chief executive officer of ASI.  “In addition, his ability to work with the product management team on defining and delivering quality products has helped us launch important tools that our members use everyday to be more successful.” 

Mr. Belotserkovskiy holds a bachelor’s degree in computer science and applied math from the National University of Kiev, Ukraine, and resides with his family in Montgomeryville, Pennsylvania. 

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit