New features better demonstrate ROI for ASI advertisers
TREVOSE, PA – December 14, 2012 – The Advertising Specialty Institute® (ASI) today
announced ASI Media Statistics now offers daily ad performance reports to better demonstrate the return on investment for supplier print and digital advertisers and ASI Show™ exhibitors.
ASI’s state-of-the-art reports offer ASI advertisers better business intelligence to help them maximize results and track the value of their marketing dollars. The latest features include daily Pay for Placement, banner and Product of the Day advertising performance, broken down by keyword, number of impressions, number of clicks and click-through percentage.
ASI now consolidates data from a variety of sources to create comprehensive reports tracking all advertiser mentions in ESP®, ESP Websites™, ESP Mobile™, ASI publications and ASI Shows. The tailored reports reduce or eliminate advertising downtime so advertisers can fulfill orders faster, keep marketing plans on track and keep their company in front of important prospects.
The ASI Media Statistics report features:
“Today, advertisers need to keep a close eye on the competition and an even closer watch on every marketing dollar they spend,” said Timothy M. Andrews, president and chief executive officer of ASI. “Proving the value of ASI advertising through daily performance reports gives suppliers and exhibitors an instant assessment of their current performance while helping them strategize better and market smarter.”
Today, 72% of all product searches in the industry are conducted in ESP, where distributors source and order every promotional product in the industry from 3,200 suppliers. In addition, speed across ASI’s entire ESP platform has increased over 150%.
ASI publishes eight catalogs, five magazines and seven newsletters. Since 2004, ASI publications have won 85 editorial awards, including seven Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. ASI’s magazine circulation is audited and growing, and Counselor®’s collection of top lists are now the industry standard.
Log on to your ASI Media Statistics account today to check out the new features. Suppliers with an ROI license will have access to ROI reports through the ESP dashboard. For more info, contact Gene Rahill, ASI’s digital advertising director, at [email protected] or contact ASI support at [email protected].
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.