The FOLIO: Eddie Awards are the top awards in the largest competition for magazines.  ASI magazines were recognized among several legacy publications throughout North America, including Fortune, Newsweek and U.S. News & World Report.

A panel of 60 judges examined more than 2,000 entries and selected the most deserving ones among 95 categories.  Counselor magazine’s “Ad Specialties Across America” piece (May 2009) won a Gold Eddie Award for “Best Single Article,” Advantages magazine’s “Tips from Sales Superstars” article (April 2009) won a Bronze Eddie for “Best Single Article” and Wearables magazine won a Bronze Eddie for “Best Issue” for October 2008.

“We’re delighted our publications were once again recognized among the most prestigious magazines being published today,” said Timothy M. Andrews, president and chief executive officer of ASI.  “Our editorial staff produces outstanding work and consistently serves the industry through top-notch features that help distributors, suppliers and decorators learn, grow and sell.”

“If you’re an advertiser, you should feel great that readers are engaged in the content of these award-winning publications and are paying attention to your ads,” Andrews said.  “If you’re a reader, know that in your hands are the best magazines you can get to help you be informed and increase sales in the advertising specialty industry.”

Counselor’s “Ad Specialties Across America” reported on special events over six months in each of the 50 United States, from rodeos to dental conferences.  The feature demonstrated how ad specialty items were used for marketing and promotions at each stop.

Advantages’ “Tips from Sales Superstars” included the best sales advice from million-dollar salespeople, plus ideas on how they recession-proof their sales efforts. 

The winning issue of Wearables was selected for its feature on recreating runway looks with industry products, as well as articles on becoming a consultant and how to sell brand-name apparel.