ASI Magazines Win 14 Awards for Excellence

Wearables selected as a top 10 U.S. business magazine

TREVOSE, PA – July 9, 2010 – The Advertising Specialty Institute today announced ASI publications garnered 14 Azbee Awards of Excellence in editorial and design from the American Society of Business Publication Editors (ASBPE).

ASI’s Wearables magazine was named a Top 10 Business Magazine of the Year.  C.J. Mittica is editor of Wearables, a 2009 Folio Gold Award winner.

ASI publications Wearables, Counselor, Successful Promotions and Stitches won five national awards.  In addition, Wearables, Successful Promotions, Advantages, Counselor and Stitches won nine regional awards in the Northeastern regional competition, which includes all business-to-business magazines based in New York City.

Other winning magazines in the 2010 competition include Bloomberg BusinessWeek, CFO, The Hollywood Reporter, Macworld and The American Lawyer.  Winners will receive a gold, silver or bronze award at regional awards banquets around the country.  Northeastern regional winners will be feted at ceremonies in Boston on July 22 and New York City on July 28.

ASBPE’s Azbee Awards of Excellence are one of the industry’s most competitive arenas for business-to-business, trade, association and professional publications. The awards recognize outstanding work by magazines, newsletters and digital media. 

“This is an unprecedented win for ASI’s publications,” said Melinda Ligos, ASI’s editor in chief and senior vice president of professional development.  “It’s a testimonial to the great team of writers, editors and designers who work hard every day online and in print to produce the kind of quality magazines readers rely on for the latest in industry news and information.  I’m very proud of everyone involved, every step of the way.”

Here are the awards ASI publications received from ASBPE:

National Awards
Wearables: Top 10 Business Magazine of the Year
Successful Promotions: Best Department for “Pump Up This Promo”
Counselor: Best Department for “Blueprint”
Stitches: Best Technical Article for “Special Report: Garment Printers” and Most Improved Design

Regional Awards
Counselor: Best Feature Article for “Ad Specialties Across America”
Stitches: Best Technical Article for “Embroidery Machine Review”
Successful Promotions: Best Department for “Launchpad”
Advantages: Best How-To Article for “Energize Your E-mail”
Stitches: Best Feature Series for “Embroidery Machine Review”
Stitches: Best Feature Article Design for “Work of the Body”
Wearables: Best Front Cover-Photo for “The Style Issue”
Advantages: Best Front Cover computer-generated design for “We Spell It Out” cover
Stitches: Best Front Cover-Photo for “Art Meets Life”

ASI publishes eight catalogs and six magazines:  Advantages, Counselor, Stitches, Successful Promotions, Supplier Global Resource and Wearables.  ASI publications have won 35 recent editorial awards, including three Jesse H. Neal Awards.

The ASBPE Business Magazine of the Year judges analyze three consecutive issues of a publication for quality of writing, reporting and editing; editorial organization; layout and design; value to readers; and interaction with readers. 

For more information, contact Melinda Ligos, senior vice president and editor in chief, at [email protected]

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

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