ASI Launching ASI SalesPro™ for Suppliers

Powered by Oracle exclusively for the ad specialty industry

TREVOSE, PA – August 10, 2011 – The Advertising Specialty Institute today announced the upcoming launch of ASI SalesPro, a customized solution for maximizing sales and revenue opportunities for suppliers.

When finalized after a year’s worth of research and development, the sales and marketing tool will help suppliers close more sales and increase profits with a robust system dedicated to sales management, marketing campaigns and revenue-generating capabilities. ASI expects the rollout of the new service to begin in the fourth quarter.

ASI SalesPro represents a multimillion-dollar investment by ASI. The plug-and-play business platform will integrate Oracle’s cloud-based technologies with all of ASI’s products to create a unique, highly secure platform.

ASI SalesPro will feature:

  • Maximum efficiency. One location for management of all customer, contact, lead and opportunity information, with 5,000 top distributors pre-loaded into the program.
  • A 360-degree business view. The digital marketing component allows you to send e-mails, track opens and easily follow up with prospects.
  • Cross-team collaboration. Tools for reporting, forecasting and real-time analytics, as well as lead generation and customer ranking, for sales managers and inside and outside sales reps.

ASI suppliers interested in being the first to receive ASI SalesPro when it becomes available should e-mail [email protected] or call 800-546-1226. For a video demo, click here. Receive ASI’s new CRM complimentary as part of your CreditConnect Prospect Hunter subscription, or as a stand-alone product.

“Our goal as an organization is to make our members more successful, and that translates to helping them make more sales at higher profits,” said Timothy M. Andrews, president and chief executive officer of ASI. “ASI SalesPro will make that happen by helping suppliers market themselves, identify hot prospects and put a process in place that helps them focus on key opportunities and top accounts.”

The new technology will include the core ASI services vital to members’ success, including ESP Web version for suppliers and ESP Updates used to add, edit or delete product information; ASI MediaStats for ROI reports on advertising; and a direct connection to all current news and upcoming trends that impact the promotional products industry.

Using ASI SalesPro, suppliers will have a complete contact and lead management system that will help them close more business and provide accurate forecasting. Every individual salesperson in an organization will be able to easily send out personalized e-mail campaigns with tracking and analytics.

ASI expects to announce general rollout plans to suppliers in September, with initial availability anticipated for the fourth quarter.

In July, ASI announced the upcoming launch of ASI SmartSales – a customized Oracle-powered technology platform designed exclusively for distributors and decorators. ASI, the industry leader in sales and marketing tools for over 60 years, teamed with Oracle, a worldwide database and software innovator for over three decades, to build an industry-specific technology platform designed to fundamentally change the way suppliers and distributors communicate, collaborate and nurture their business relationships.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

About Oracle
Oracle provides the world’s most complete, open and integrated business software and hardware systems, with more than 370,000 customers – including 100 of the Fortune 100 – representing a variety of sizes and industries in more than 145 countries around the globe. Oracle’s product strategy provides flexibility and choice to customers across their IT infrastructure. Now, with Sun server, storage, operating-system and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system.