Proven selling tool helps distributors drive crucial fourth-quarter sales
TREVOSE, PA – August 10, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, today announced the launch of The Gift Book for 2009-2010, a proven selling tool to help distributors drive crucial fourth-quarter sales.
The Gift Book is an elegant catalog, featuring over 400 products from exclusive suppliers. It contains an impressive collection of timeless gifts for end-buyers, ranging from artful holiday cards and gift baskets, to trendy electronics and classic pen sets.
According to Counselor magazine, more industry sales occur in the fourth quarter than any other period during the year, and now is the time when buyers are searching for quality incentive items and products for corporate gift-giving programs.
The Gift Book is divided into a series of sections, including food and drink, cards and stationery, and golf, to make browsing easy, and offers a choice of two cover designs.
“Companies should be doing everything they can right now to reinforce their relationships with their customers,” said Timothy M. Andrews, president and chief executive officer of ASI. “This stylish catalog features a variety of items from suppliers that are profitable for distributors, and helps buyers grab more market share.”
“Businesses are focused on thanking customers and capturing the attention of prospects as the holidays approach and they look into 2010,” said Andrews. “Now is a great time to get a slice of next year’s promotional budget by presenting items from this catalog that create a positive impression and never go out of style.”
Distributors ordering The Gift Book will also receive an e-Gift Book electronic catalog, accessible directly from their LogoMall website, to use as a follow-up tool in emails to customers and prospects.
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit asicentral.com.