TREVOSE, PA – July 10, 2007 – Advertising Specialty Institute, the largest media and marketing organization serving the advertising specialty industry, announced today a new database tool that enables ASI suppliers to easily update their product and pricing information in ESP Online.
The new feature complements ASI’s large staff of editors who will continue to enter the vast majority of information for the 750,000 products in ESP Online. In addition to their work, suppliers will be able to review and edit product information and pricing, ensuring their information is as current as possible.
ESP Online is the industry’s largest, most accurate and most used research and marketing tool, with nearly 30,000 distributor users.
In addition to ESP Online, supplier updates will automatically be applied to the more than 8,000 LogoMall websites ASI has built and hosts for distributors, saving suppliers time and ensuring pricing end-buyers see on distributors’ sites is the most up-to-date available.
“Suppliers appreciate that ASI does the work for them to enter all of their product information and pricing from their catalogs, marketing materials and websites,” said Timothy M. Andrews, President and CEO for ASI. “But many have asked for the ability to update pricing themselves, or to tweak the product descriptions.”
“ESP Online already is by far the most accurate, updated database in the industry, and this addition will make sure changes can be made every day, 24 hours a day, by our suppliers,” he said.
Use of the information updating tool is included in suppliers’ annual membership at no additional fee.
ASI is forming a group of suppliers to be early adopters of the new feature. They will receive free training in the next few days and begin using the tool immediately thereafter.
For more information about the new feature for updating product information in ESP Online, or to sign up as one of the early adopters, contact Dale Denham, Senior Vice President for ASI, at [email protected].
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.