ASI® Launches First Annual Canada Road Tour

New Traveling Trade Show Visits Four Cities for 2008

TREVOSE, PA – April 11, 2008 – Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, announced today the launch of the ASI Canada Road Tour for distributors and suppliers in Canada.

The new ASI Canada Road Tour will feature more than 40 key ASI suppliers, top brands and business-building education during the following dates and times in these cities:  

• Ottawa, May 26, 9:00 a.m. – 1:00 p.m.
• Toronto, May 27, 9:00 a.m. – 1:00 p.m.
• Hamilton, May 28, 9:00 a.m. – 1:00 p.m.
• London, May 29, 9:00 a.m. – 1:00 p.m.

The tour is free and open to all distributors in Canada who are ASI members and non-members.  It will provide a marketplace for advertising specialty professionals to network, sell and learn about the latest products – including new eco-friendly products, innovative wearables and everything that’s hot for this year’s golf season.

“The ASI Canada Road Tour is taking place in convenient locations and will be accessible to hundreds of distributors and suppliers,” said Fred Oesen, vice president of ASI Canada.  “Attendees will be impressed with the quality of suppliers and the variety of their new products.”

The ASI Canada Road Tour is in addition to the successful Spring and Fall Seminars held exclusively for ASI Canada members and the tour features a table-top format where distributors can spend time with many suppliers.

For more information, visit www.asicentral.ca.  Interested suppliers should contact Fred Oesen, vice president of ASI Canada, at [email protected]; interested ASI distributors should contact Jay Ostrow, director of ASI Canada, at [email protected]; potential ASI members should contact Leslie Oesen, vice president of ASI Canada, at [email protected]. 

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties in North America.  Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit www.asicentral.ca.