ASI Earns Gold Award for Service

Proforma owners vote ASI No. 1 second year in a row

TREVOSE, PA – August 30, 2010 – The Advertising Specialty Institute today announced Proforma owners voted ASI number one in service for the second year in a row.

The gold award is given to the company Proforma owners identify as delivering the best tools, resources and support to help their businesses succeed. The award was presented at the 23rd annual Proforma Convention in Las Vegas.

“We’re delighted to be recognized by business owners for providing products and services that move their company forward and make it easier for them to shine,” said Timothy M. Andrews, president and chief executive officer of ASI. “Customer service is ASI’s number one priority, and positive feedback from our customers is a reward in itself.”

Proforma is the second-largest distributor firm in the U.S., and owners rely on ASI’s products, trade shows, publications and education to manage and expand their businesses. More than 1,500 Proforma personnel (business owners, sales and support reps) actively use ESP to support clients with sourcing, idea generation and presentations. Proforma LogoMall sites get close to 1 million hits each month.

Proforma owners testify to the value of ASI’s products and customer service.

“I could not run my business without ASI or ESP,” said Sherry Novelli of Proforma Cornerstone Concepts. “My ability to source products for my clients and quickly turn those products into an online presentation has been the most invaluable tool for operating my business. I love you guys and the partnership we share.”

 “Without ASI and LogoMall, I would not be able to share with our customers such a vast number of available products,” said Sherry Kennedy of Proforma A-Z Specialties. “The office loves ESP because we can search for current pricing or product information and have immediate results. I cannot tell you how many orders I can attribute to both of these products.”

“My business has benefited tremendously from the many technology tools that ASI offers,” said Luis Ostos of Proforma DCS. “Our clients love the option of being able to do product research on their own time, from anywhere, by using LogoMall. And ESP Web offers my team the same flexibility, at the office or on the road, to research and present to our clients the information they request, quickly and professionally.”

For more information, contact Heather Diprato, senior vice president of distributor services, at 215-953-3080 and [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

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