ASI Debuts New Power 50 Podcasts For Promo Products Industry

2015 Power 50 business experts share wisdom, advice and outlook

TREVOSE, PA – October 8, 2015 – The Advertising Specialty Institute® (ASI) is featuring expert members of the 2015Counselor Power 50 in online podcasts leading up to the November unveiling of this year’s list of the most influential people in the promotional products industry.

The Counselor Podcast: Power 50 Series will feature 10 industry insiders interviewed by Andy Cohen, ASI’s executive director of integrated media and Counselor® editor. Topics will include outlooks for the $21.5 billion ad specialty industry, upcoming changes in the marketplace, the latest technology and more. The one-on-one, in-depth conversations can be listened to or downloaded at any time.

The debut podcasts in the Power 50 series feature Jason Robbins, CEO of ePromos Promotional Products (asi/188515), a New York-based distributor who makes the list of the industry’s highest-ranking executives for the first time, and The Magnet Group CEO Bill Korowitz, the current Counselor Person of the Year.

Robbins offers his personal take on the future of the rapidly changing e-commerce market, the biggest challenges confronting industry companies and the special needs of today’s buyers. In his interview, Korowitz, of Atlanta, GA, pleads with the industry to do a better job of educating marketers.

Click here to listen to the Counselor Podcast: Power 50 Series. Upcoming interviews include alphabroder CEO Norm Hullinger and iPROMOTEu President and CEO Ross Silverstein, of Wayland, MA.

“This is a unique opportunity for anyone interested in advancing in this industry to listen to relaxed conversations with members of a very exclusive, very successful club: the Power 50,” said Cohen. “You can listen, take notes and share these talks at your own pace, whenever you need a jolt of inspiration or some sage advice on getting ahead and staying ahead.”

The Power 50 are recognized annually at the U.S. ASI Power Summit, held this year November 1-3 at the St. Regis Monarch Beach Resort in Dana Point, California, and attended by entrepreneurs, multi-national CEOs and small-business owners throughout the ad specialty industry. Speakers include Mark Rolston, co-founder and chief creative officer of argodesign, a renowned designer with a 25-year career of creating for the world’s largest and most innovative companies, and Michael Lee, director of global marketing for e-commerce giant

Published 13 times a year by ASI, the Jesse H. Neal award-winning Counselor magazine has served as the voice of the promotional products industry for nearly 60 years. The magazine has recognized the industry’s Power 50 every year since 2006.

The rankings of the most influential executives in today’s ad specialty market are determined by Counselor magazine editors, along with results of a survey of the industry and the Power 50 themselves that rates whether each person on last year’s list has gained or lost influence over the past 12 months.

Distributors and suppliers can learn more about members of the 2015 Power 50 in the November online and print editions of Counselor, along with business-building advice and predictions for the year ahead.

ASI publishes four magazineseight catalogs and nine digital newsletters. ASI’s growing magazine circulation is audited, which ensures the quality of the readership, and Counselor magazine’s collection of “top” lists – including the Top 40 Distributors and Suppliers – are now the industry standard.

For more info about the Power 50 podcasts or the Power 50 list contact Counselor Editor Andy Cohen at[email protected].

About ASI
The Advertising Specialty Institute (ASI) is theye largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.