ASI Announces Winners of 2010 Counselor Distributor Choice Awards

Highest Honor Presented to Gold Bond as Supplier of the Year


TREVOSE, PA – January 4, 2010  Advertising Specialty Institute® announced today the winners of the 2010 Counselor Distributor Choice Awards and presented the highest honor of Supplier of the Year to Gold Bond (asi/57653).

The awards recognize the most-valued ASI suppliers in 50 product categories, as determined by ASI Supplier Performance Ratings and votes cast by over 2,500 distributors (a record for the competition).  Nearly 150 finalists were recognized and 51 suppliers were named winners at a ceremony at the ASI Show in Orlando.

“With 22,000 distributor firms in the ASI network, representing about 130,000 sales executives, ASI’s balloting for the Distributor Choice Awards really represents what the industry thinks of suppliers and which supplier is among the best-of-the-best as Supplier of the Year,” said Timothy M. Andrews, president and chief executive officer of ASI.

“Results can help distributors discern which supplier to do business with, since service and capabilities are often far more important than price alone,” said Andrews.  “For suppliers, the list of winners provides a guidebook in terms of who to emulate to be best-in-class.”

To qualify for the competition, suppliers must achieve an overall ASI Supplier Performance Rating of four stars or higher, have a minimum of 100 transactions reported, and be rated by at least 40 distributors in an award category that represents 5% or more of their product line.

The Supplier of the Year award, the honor that recognizes one company with the best overall ratings from distributors, was presented to Gold Bond.  

“For over 60 years, distributors have relied on Gold Bond for unparalleled service, selection and quality,” said Andrews. “This year, we’re delighted to bestow this honor upon such a service-oriented company for consistently outperforming its peers in the ASI Supplier Performance Ratings and for receiving the best overall rankings among the industry’s winning companies.”

Distributors can rate suppliers by accessing the ASI Supplier Performance Ratings in ESP Online through the supplier details screen or the tools menu, or by visiting the supplier ratings website at

Winners and finalists were recognized at a premier awards ceremony at the ASI Show in Orlando, and they can click here to download the official awards logo and promotional tools for use in their marketing materials, ads, email footers and trade show booth displays. 

For the list of winners and finalists, and to view photos from the ceremony, visit  To learn how the ASI Supplier Performance Ratings system works, click here for a background video.  For more information, contact Rich Fairfield, executive vice president and publisher for ASI’s six magazines, at [email protected] 

About ASI

The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.