ASI® Announces Enhanced Supplier Data Update Tool

Suppliers Can Confirm Product Data Accuracy and Upload Images to ESP Online

TREVOSE, PA – January 3, 2008 – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, today announced an enhanced supplier data update tool in ESP Online™ to allow suppliers to confirm product data accuracy and upload product images.

The update tool allows suppliers to upload product images, copy products to easily create new entries, and track the status of updates as they are being completed.  In addition, they can confirm, modify and input their product data directly into ESP Online.

“ESP Online helps thousands of our members increase sales dramatically and improve their business,” said Timothy M. Andrews, president and chief executive officer of ASI.  “This enhancement will allow suppliers to more easily upload and modify their own data and product images, making them more efficient and providing customers with the most current information.” 

More than 30,000 users perform about 71,000 searches in ESP Online each day for the most up-to-date and comprehensive product data available in the industry, and over 50 million supplier and product searches have been completed since the launch of ESP Online four years ago.

Suppliers have experienced the results and are making their business better. 

“We just joined ASI and got our products in ESP Online,” said Travis Lam, owner of Advertising Specialties (asi/32345).  “We cannot believe it.  We have had many calls to inquire about our products and to request samples and catalogs, and have had new customers place orders knowing us just by ESP Online.”

In addition to the enhanced supplier data update tool, ESP Online includes industry standard purchase orders to help reduce order mix-ups and virtual samples allow distributors to show customers and prospects what their logo will look like using embossing, embroidery, etching, laser engraving or foil-stamping.

To learn more about the enhanced supplier data update tool or for a free trial of ESP Online, visit www.asicentral.com/esp or call Liz Kennedy, Product Center Manager for ASI, at 800-546-1350.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from over 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.