ASI Advantages Roadshow Attracts 615 Distributors in California


Visits Cincinnati, Columbus, Pittsburgh, Cleveland and Detroit Feb. 21-25

TREVOSE, PA –  February 11, 2011 – The Advantages Roadshow, the largest and best-attended traveling show in the advertising specialty industry, drew 615 distributors to Van Nuys, Ontario, Newport Beach, San Diego and Phoenix this week.

The impressive exhibitor list for the California leg of the 2011 tour included:

  • Aunt Beth’s Cookie Keepers, asi/37465
  • CFS Promotions For Now!, asi/42989
  • Dard Products, asi/48500
  • Fields Mfg., asi/54100
  • Graphco Line, asi/57956
  • Hit Promotional Products, asi/61125
  • Logo Mats, asi/67849
  • Marathon Mfg./Prestige, asi/68707
  • Perfect Promotional Products, asi/77350
  • Pioneer Balloon, asi/78200
  • Sportcover Int’l, asi/88794   
  • Stouse, asi/89910

Attendees said they loved the show.

“Aside from making numerous new business connections, we had a lot of fun reconnecting with old friends,” said supplier Jason Grindall of Graphco Line (asi/57956). “The Advantages Roadshow consistently delivers a productive sales-building event – allowing us to introduce our new products and services to hundreds of quality distributors in just one week.”

“These days, it’s all about making connections – and learning innovative new ways of doing business,” said distributor Roland Schiller of Brown & Bigelow (asi/148500). “The Advantages Roadshow delivered a productive environment to spend quality time with leading suppliers and hot-topic education that I can apply to my business.”

A total of 138 attendees enjoyed free education designed to help them sell in any economic environment. Sessions included “Getting Started in the Advertising Specialty Industry,” for new distributors who want to sell promotional products; the “Exhibitor Presents” session, featuring hot products; and the all-new “Increase Sales and Streamline Your Operations With Insider Tips on ESP Web and ESP Orders” session, which outlined the instant access, intelligent search, innovative marketing and integrated ordering features of these new services. 

The “Getting Started” and “Exhibitor Presents” classes can be applied toward certification credit in the Advertising Specialty Institute Certification Program. In addition, new distributors get a free ASI Distributor Success System (value $399) for attending the “Getting Started” and ESP classes. 

The show co-locates with the Stitches Roadshow in select cities, allowing attendees and exhibitors to experience two shows in one and providing decorators with opportunities to meet equipment, software, supply and service providers face-to-face, see new wearables vendors, enjoy valuable education and network with other decorators.

Additionally, the brand-new ASI Holiday Preview Tour will visit Los Angeles, Toronto, Atlanta and Philadelphia this fall. Featuring a full-day schedule, including education, tabletop exhibits and a networking reception, the ASI Holiday Preview Tour is the perfect place to prepare for the busy fourth quarter. Visit for details.

“As the industry rebounds and we enjoy a stronger 2011, the Advantages Roadshow presents the perfect selling showcase,” said Timothy M. Andrews, president of The ASI Show. “Suppliers will meet hundreds of distributors each week, making the Roadshow the most efficient sales tool available.”

All distributors are invited to attend the Advantages Roadshow for free, and can register on-site with a business card or can pre-register on each city’s to receive exclusive exhibitor specials and show updates in advance. Suppliers interested in exhibiting may contact Nick DiNicola at [email protected], or their ASI Show rep at 1-877-ASI-SHOW.

The Advantages Roadshow moves on to visit Cincinnati, Columbus, Pittsburgh, Cleveland and Detroit Feb. 21-25 (Midwest I). To see the entire exhibitor list, which includes these respected industry suppliers: 

  • Augusta Sportswear, asi/37461
  • Aunt Beth’s Cookie Keepers, asi/37465
  • Dard Products, asi/48500
  • EMT, asi/52263
  • Gill Studios, asi/56950
  • H & C Headwear/Capco Sportswear, asi/58760
  • Logo Mats, asi/67849
  • Marathon Mfg./Prestige, asi/68707
  • Numo, asi/74710
  • Sabina, asi/84470
  • Target Industries, asi/90640
  • Whispering Pines Sportswear, asi/97027


About the ASI Advantages Roadshow
The ASI Advantages Roadshow is the official traveling tradeshow of ASI, visiting over 70 top cities throughout North America every year.  The ASI Advantages Roadshow is the largest and best-attended traveling show in the advertising specialty industry, connecting more top industry suppliers with more quality distributors and salespeople than any other traveling show.  In 2010, the Advantages Roadshow is also co-locating with the Stitches Roadshowin three locations.  Visit the Advantages Roadshow and ASI online at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.     

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