Advantages Magazine Announces New Product Showcase Winners

TREVOSE, PA(March 31, 2004)— Promotional products suppliers displayed hundreds of new products in the largest Advantage New Product Showcase in ASI Show! history, and distributors voted on their favorites during The ASI Show! Las Vegas, held March 14-16. Hundreds of votes were cast in seven product categories, and the favorites were recently selected to receive a feature article, complete with product photos, in an upcoming issue of Advantage magazine.

The Showcase, initiated last year at all ASI Shows!, was located at the entrance to the exhibit hall and allowed distributors to preview supplier products. According to Matthew Cohn, ASI Show! President, “In a short time, the Advantage Showcase has proven to be one of the most successful and well-liked features of The ASI Shows!, providing distributors a sneak peek of what they’ll see on the show floor and giving suppliers an opportunity to set-off their new and innovative products. Participation from both suppliers and distributors has been phenomenal.”

Hundreds of products were displayed in the showcase, making the 2004 Las Vegas showcase the largest in ASI Show! history. “We found the New Product Showcase to be extremely effective in marketing our new product,” said Cindy Weinbrandt of Blue Thunder Products, LLC asi/40661. “It appeared the distributors would preview this showcase and then immediately visit the corresponding booth.”

Distributors were impressed by the range of products, and many voiced that they felt better equipped to present their clients with innovative ideas. “It’s rare to find true innovative new products, and that’s what I’ve found at the New Product Showcase,” said Reggie Gonzalez of Geiger Inc., asi/202900.

Advantage, the Showcase sponsor, is an award-winning monthly publication for sales professionals in the promotional products industry and is considered the “go-to” resource for cutting-edge product trends.

The ASI Show! Las Vegas Advantage New Product Showcase Winners

Most Innovative/Best Creative Concept – Aquarium with Fish by Atlantis Time-Line, asi/37385
Most Terrific Twist on a Tried and True – New Paper Grips by Paples, asi/75858
Most Likely to Become a Tried and True – JarPop by Spring Mill Home Products, asi/88890
Best Bang for Your Buck – Liquid Filled Swabs by SwabPlus, asi/90295
Easiest to Sell – Liquid Filled Swabs by SwabPlus, asi/90295
Most Useful – Liquid Filled Swabs by SwabPlus, asi/90295 and JarPop by Spring Mill Home Products, asi/88890
Most Fun/Coolest – Power Ball by Dynaflex International, asi/51174

Additionally, one distributor was chosen at random from all voting forms received to win free airfare and two nights hotel accommodations for the 2005 ASI Show! Las Vegas.

Future Shows

The ASI Show! has one remaining show in 2004 featuring the New Product Showcase, at McCormick Place in Chicago, July 13-15. The 2005 ASI Shows! will be in Orlando, January 3-5, Dallas, February 2-4, Las Vegas, March 30-April 1, and Chicago, July 12-14.

About The ASI Show!

The ASI Show! was created for active ASI member distributors and suppliers. Offering a full education conference, networking opportunities and a manageable one floor/one hall show floor layout, The ASI Show! provides a complete trade show experience. In four host cities per year (Orlando, Dallas, Las Vegas and Chicago), The ASI Show! is ideal for promotional product businesses searching for new ideas, new business relationships and more. For complete show details, visit or call toll-free 800-546-3300.