Ad Specialty Industry Chooses Prestigious Power 50

Trio of Polyconcept leaders takes No. 1 spot; seven newcomers hit list

TREVOSE, PA – November 8, 2011 –The Advertising Specialty Institute today unveiled the Counselor Power 50 list of the industry’s most influential business leaders.

The high-ranking leaders were recognized at the fifth annual ASI Power Summit in Dana Point, California, as the ones who set the agenda for the market, provide successful examples for others to follow and, ultimately, dictate how business is done in the ad specialty industry.

The top-ranked executives in the 2011 Counselor Power 50 list include:

  1. Philippe Varnier, Yann Leca and David Nicholson, Polyconcept
  2. Marty Lott, SanMar (asi/84863)
  3. Kevin Lyons-Tarr, 4imprint (asi/197045)
  4. Greg Muzzillo and Vera Muzzillo, Proforma (asi/300094)
  5. Marc Simon, Halo Branded Solutions (asi/356000)
  6. Eric Bensussen and Jay Deutsch, BDA (asi/137616)
  7. Thomas Myers and Hank Harrell, Broder Bros. (asi/42090)
  8. Rich Witaszak, Staples Promotional Products (asi/120601)
  9. Gene Geiger and Jo-an Lantz, Geiger (asi/202900)
  10. Nicolas Paillot, Norwood and BIC Graphic North America (asi/40480)

For the complete Counselor Power 50 ranking, click here.For photos, click here.

“Every day, the business leaders on this year’s Counselor Power 50 list make their mark on the industry, whether it’s by their sheer power, bold moves or trendsetting influence,” said Timothy M. Andrews, president and chief executive officer of ASI. “Polyconcept’s Philippe Varnier, Yann Leca and David Nicholson changed the game – and moved from No. 8 to No. 1 – when they purchased Trimark Sportswear, becoming the first major supplier in the industry to sell both hard goods and apparel. All eyes are watching to see where their daring and enterprise take them next.”

The Power 50 list also contains seven newcomers:

  • Fred Parker, CEO of Bluegrass Promotional Marketing
  • Daniel Tsai, Jennifer Tsai and Glenn Oyoung, leaders of Tri-Mountain (asi/92125)
  • Billy Dolan, Vivian Lo and Jason Miller, CEO/owners and president of Camsing Global

The ranking is determined by a panel of editorial experts at the award-winning Counselor magazine. Using last year’s list as a starting point, the panel surveyed the industry at large and members of the previous Power 50, asking them to rate whether each person has gained or lost influence over the past year, and to nominate new candidates. The panel also carefully weighed nominees’ achievements and revenue throughout the year and the health of their companies.

This year’s group was announced at the ASI Power Summit, an exclusive event attended by more than 250 executives and business leaders from around the globe who discuss vital issues, identify best practices and determine ways in which the ad specialty industry can productively move forward.

Distributors and suppliers can learn more about members of the 2011 Power 50 in the December issue of Counselor and online at

For more information, contact Andy Cohen, Counselor editor, at 215-953-3326 or [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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