Vernon Selects ASI’s ESP As Its Preferred Provider Of Sourcing, CRM And Website Solutions

TREVOSE, PA – January 9, 2017 –The Advertising Specialty Institute® (ASI) today announced Counselor Top 40 distributor The Vernon Company has selected ASI’s ESP® platform as its preferred provider of promotional product sourcing, CRM and custom website solutions.

The Vernon Company is one of the largest distributors in the promotional products and graphics industries, serving more than 40,000 customers from its Newton, IA, corporate headquarters.

Under the agreement, ASI provides Vernon with ESP, the No. 1 product sourcing platform in the $23 billion promotional products industry, and CRM, along with fully loaded, custom-built ESP Websites™.

Vernon selected ESP after evaluating the alternatives and determining that ASI offers the most complete solutions and most strategic technological vision in the industry.

“We’re excited to start off 2017 by getting our main company website, our salespersons’ personalized websites and our online company stores all on the same platform with ASI,” said Dave Regan, vice president of sales and marketing for The Vernon Company. “This fits in perfectly with our ESP partnership, which we’ve enjoyed for years.”

Under the agreement, ASI provides Vernon distributors with:

  • Seamless integration on Vernon’s websites with ESP, which offers distributors instant access to real-time inventory, live product data and direct electronic order entry, along with automatic order status updates from participating suppliers like Polyconcept North America, SanMar and BIC Graphic.
  • All the benefits of ASI’s new ESP CRM, which allow distributors to easily add existing contacts and view all past conversations by clicking on a company’s profile, where all orders, quotes and shared presentations pop into view, simplifying re-orders. Vernon also plans to add ESP Orders to auto-populate all product data, eliminating rekeying of information.
  • E-commerce-enabled websites powered by ESP that create a realistic retail experience for customers, fully customizable to meet the needs of each Vernon franchise.

“ASI is thrilled to strengthen our longstanding and successful relationship with The Vernon Company by becoming their trusted partner for the large integration of over 75 custom websites, as well as their exclusive partner for product sourcing and CRM,” said Ryan Law, executive director of distributor services at ASI. “We look forward to participating in the continued success of The Vernon Company for years to come.”

For more information, contact Ryan Law at [email protected]. To learn more about custom websites, click here.

About ASI
The Advertising Specialty Institute (ASI) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor
® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: