ASI Unveils New Customizable Designs For ESP Websites™

Professional ready-to-use websites for distributors available in minutes

TREVOSE, PA – July 10, 2017 – The Advertising Specialty Institute® (ASI) today unveiled new, customizable designs for ESP Websites, providing distributors with even more choices for professional ready-to-use websites to market and sell promotional products.

“Today’s customers want to browse the website of the future – a clean, highly functional destination that also provides distributors with an essential platform to tell their story, share their brand and guarantee a strong web presence in today’s increasingly digital world,” said Timothy M. Andrews, president and chief executive officer of ASI.

ESP Websites deliver a world-class shopping experience to distributor customers with a search field that pulls from ASI’s ESP®, the number-one search engine in the promotional products industry. All ESP Websites feature pre-built, ready-to-use product content such as videos, product collections and news, and come virtual sample-ready.

To see the latest website designs in action, visit the ASI booth for a demo during ASI Chicago, Wednesday, July 12, and Thursday, July 13.


The latest improvements include a revamped apparel matrix that makes it easier for customers to quickly order apparel by various sizes and colors with seamless integration into the ESP Orders system – eliminating rekeying errors and saving distributors time and money in order processing.

Additional highlights of ESP Websites include:

  • Updated templates with a larger home page banner and more modern navigation
  • Nine different color schemes
  • Easy customization for distributor logos and branding
  • Simple setup with easy-to-use editors and intuitive interfaces
  • Integration with popular credit card processing services to easily and securely accept credit card and e-check payments – all with the security of PCI compliance

All new designs for ESP Websites are available at no extra cost with the basic website package. In addition to basic packages, ASI also offers a range of customized packages.

Distributors can click here to update their existing website with a brand-new design by watching a step-by-step tutorial, or they can contact Matt Goldfarb, ASI’s executive director of technical product support at [email protected] to get started.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, serves the industry’s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: