ASI’s Counselor Magazine Reveals Fastest-Growing Promo Companies

No. 1 supplier RuMe BrandSuite and top distributor SoBe Promos enjoying mind-blowing growth

TREVOSE, PA – August 22, 2017 – Counselor® magazine today released its annual top 10 list of the fastest-growing suppliers and distributors in the $23 billion promotional products industry, including top performers RuMe BrandSuite and SoBe Promos.

“This year’s fastest-growing companies are bold, brash industry standouts redefining success with innovative offerings, passionate employees and an ultra-competitive drive to be the best,” said Dave Vagnoni, editor-in-chief of the award-winning Counselor magazine, which is published by the Advertising Specialty Institute® (ASI).

Click here for the complete list of top 10 fastest-growing suppliers in the industry and click here for the top 10 list of distributors, as measured by sales increases between 2014 and 2016.

The number one fastest-growing distributor of the year, SoBe Promos (asi/245603), of Miami, FL, grew 1,050% between its founding in 2013 and 2016, when sales hit $3.7 million. To date in 2017, the distributorship has increased sales by 48%. The company is run by Spencer Kramer, CEO; Chris Ferriter, VP of business development; and Scott Latimer, CFO. The millennial trio bonded as undergrads at the University of Miami, and today they head a team of 14 employees.

SoBe Promos counts the Miami Heat basketball team among a client base that includes tech, e-commerce and retail markets, AT&T, Los Angeles record labels and a multitude of Miami businesses and colleges.

The year’s number-one fastest-growing supplier, RuMe BrandSuite (asi/82700), of Centennial, CO, grew sales 513% between 2014 and 2016. Owners Katy Lee and her husband Jae Lee founded their company on Earth Day and have earned a reputation for affordable, fashionable eco-conscious promo products. Dan Frailey is RuMe BrandSuite’s president. The company employs a staff of 70.

In addition, RuMe is increasingly crafting many of their products in the U.S., capitalizing on domestically produced lines that allow for completely custom designs at low minimums with quick turnarounds.

To learn more about Counselor’s annual fastest-growing lists, contact Dave Vagnoni at [email protected]. To read the entire issue, available online and in print, visit

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, serves the industry’s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: