ASI Now Offers Email Marketing Within ESP®

Simple, stress-free email advertising campaigns help distributors sell more and increase brand awareness

TREVOSE, PA – January 23, 2018 – The Advertising Specialty Institute® (ASI) today announced the availability of email marketing within ESP®, allowing distributors to deliver customized emails to customers and prospects directly from the number-one business technology platform in the promotional products industry.

The new ESP feature provides continual touchpoint momentum to help companies generate repeat business through simple, stress-free email marketing. Distributors can choose a template, customize with their logo and contact information, choose an email list and hit “send.”

Plus, the email marketing tool allows distributors to auto-populate product information directly from ESP and link to ESP Websites™ for easy purchasing. Since the feature is connected to ESP’s Customer Relationship Management tool (ESP CRM), distributors avoid having to rekey information or search for customer email addresses.

Using emails as part of a comprehensive marketing plan allows distributors to:

  • Generate more qualified leads by targeting specific lists of email recipients.
  • Build stronger brand awareness through customization.
  • Extend reach through emails that can be shared across social media networks and online platforms.
  • Track advertising success rates with report metrics such as deliverability, open rates, click-through rates and more.

ASI will demonstrate email marketing within ESP, along with all of ESP’s many other features and benefits, during ASI’s trade show in Dallas, Booth 1327, Thursday, January 25, and Friday, January 26.

“We made it as easy as possible to design sophisticated, no-fuss email campaigns that work,” said Timothy M. Andrews, president and chief executive officer of ASI. “By creating, sending and tracking email campaigns right in ESP, distributors will become even more efficient, giving them even more time to build stronger relationships with existing clients and generate new business.”

An ASI ESP license with CRM is required, and includes 50 free email sends per month. Additional sends can be purchased at any time, providing distributors the flexibility to purchase only what they need to meet their marketing goals.

ASI’s ESP platform is modernizing the industry by directly connecting suppliers and distributors, simplifying the sales process, and cutting time-consuming steps between searching and shipping. Further, ESP is the first business platform to display both current inventory and future availability, in real time, from connected suppliers.

For more information on email marketing in ESP, please contact Dan Brown, ASI’s vice president of distributor services, at [email protected].


About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23.6 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: