ASI Magazines Win Four National Awards For Editorial Excellence

Counselor® named to 2017 list of top 10 B-to-B magazines in the U.S.

TREVOSE, PA – May 26, 2017 –The Advertising Specialty Institute® today announced that ASI magazines won four national Azbee Awards of Excellence and 10 regional awards in one of the nation’s largest and most competitive editorial contests.

ASI’s Advantages® magazine was honored with two gold awards by ASBPE, and Counselor® was named to the 2017 list of top 10 business magazines in the U.S. and also won Bronze for Best Original Research.

“It’s a huge honor to win so many coveted awards in recognition of the work our reporters, editors and designers do on a daily basis in the service of our print and online readers,” said Timothy M. Andrews, president and chief executive officer of ASI. “Everyone on ASI’s editorial team strives to deliver top-notch insights, tips and business solutions to our members, while keeping them up to date on the fast-breaking news that can impact a company’s business plan in a flash.”

ASI’s ASBPE national award winners are:


  • Gold, Regular Department, “Sales Boost,” Christopher Ruvo, senior writer
  • Gold, Typographic Cover, “December 2016 Apparel Issue,” Hillary Glen, art director


  • Top 10 finalist for Magazine of the Year, less than $3 million in revenue
  • Bronze, Best Original Research, “State of the Industry 2016,” editorial staff

Click here for the regional winners list.

Counselor provides important news, trends and business strategies to top distributor decision-makers throughout the industry. Advantages keeps top distributor salespeople tuned in to new products, ideas and sales techniques.

The ASBPE annual Azbee Awards of Excellence recognize the best in editorial, design and online achievement in B-to-B, trade, association and professional publications and digital media. ASBPE represents 1,000 journalists for B-to-B publications.

This year, nearly 1,200 entries were submitted, with ASI magazines competing alongside publications like Computerworldand Exhibitor.

ASI publications deliver award-winning editorial content to suppliers, distributors, decorators and screen printers throughout the $22.9 billion advertising specialty industry. In the past decade, ASI magazines have been honored with over 175 journalism awards and remain the only industry publications to ever win a national Jesse H. Neal Award.

ASI publishes six catalogs, four magazines and seven newsletters. ASI’s magazine circulation is audited and Counselor’s Top 40 and Power 50 lists are an industry standard.

To learn more about ASI’s publications, contact Andy Cohen at [email protected]. For info on advertising, contact Matt Barnes, ASI’s vice president of publishing and media services, at [email protected].

About ASI
The Advertising Specialty Institute (ASI) serves a network of 23,500 suppliers, distributors and decorators in the $22.9 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, serves the industry’s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: