ASI Launches New Global Ad Campaign: “Explore More With ESP”

Industry’s No. 1 tech platform makes distributor businesses stronger, leaner and more successful

TREVOSE, PA – August 11, 2017 – The Advertising Specialty Institute® (ASI) today unveiled a new global ad campaign titled “Explore More with ESP” to encourage distributors to fully maximize the many  benefits of the number-one business technology platform in the promotional products industry.

The comprehensive months-long campaign challenges ESP users to take their business to the next level through ESP’s extensive, first-ever innovations. The platform is modernizing the industry by directly connecting suppliers and distributors, simplifying the sales process, and cutting time-consuming steps between searching and shipping. Further, ESP is the first business platform to display both current inventory and future availability, in real time.

“ASI’s robust, end-to-end ESP platform functions with Amazon-like efficiency and stands out as the only industry platform to go light years beyond product searches – and this campaign will help everyone in our industry unleash its full potential,” said Timothy M. Andrews, president and chief executive officer of ASI.

“Buyers and prospects attracted to powerful distributor websites hosted on ESP can quickly, easily place an order, calculate the costs in real time and hit ‘send,’ allowing a distributor to review it in minutes and instantly transmit it, digitally, to a supplier,” said Andrews. “ESP is the future of our industry and I want everyone to take full advantage of everything it has to offer.”

ASI’s multichannel “Explore More with ESP” campaign includes social media polls, white papers, webinars, Facebook livestreams, videos and email marketing highlighting ESP’s latest features and benefits. The campaign kicks off Friday, August 11, from 1-2 p.m. ET with ASI’s first Facebook livestream Q&A on ESP’s industry-leading integration with QuickBooks, the number-one rated small-business accounting software. Log on by visiting ASI’s Facebook page.

ESP is the first industry platform fully integrated with both QuickBooks desktop and online editions, offering distributors a complete back-end office solution and eliminating costly errors due to rekeying of customer pricing, ordering and invoicing data. In addition, ESP is integrated with ASI SmartBooks, the leading financial package specifically designed for the promotional products industry.  

Next week, ASI continues its “Explore More with ESP” campaign with info on the newly launched Supplier Specials feature that allows distributors to access exclusive discounts like end-quantity pricing (EQP), discounts, free rush, free shipping and self-promotions on over 22,000 products. This user-inspired enhancement allows distributors to offer even more competitively priced products to customers.

ASI’s ESP is the only industry platform that caters to the specific needs of professional businesses, allowing companies to split shipments, add decorators on the fly and create packing lists by suppliers or delivery addresses.

As the campaign rollout continues, customers will learn even more about the many ways ESP can help industry companies succeed and sell more, including:

  • ZIP code-level taxes. A real-time tax service that automatically applies state and local rates for specific shipping locations. ASI continues to be the only data provider in the industry to also apply tax code types.
  • New, customizable designs for ESP Websites, providing distributors with even more choices for professional, ready-to-use websites to market and sell promotional products.
  • Apparel matrix. Size and color combinations all on one matrix within ESP, simplifying ordering and maximizing quantity discounts.
  • Fast ordering. From supplier digital catalogs to supplier specials, quickly search within ESP’s nearly one million products, and use filters to narrow searches to specifics like union made, made in USA, and minority- and women-owned businesses.
  • Email Marketing in ESP. An upcoming feature that will provide continual touchpoint marketing momentum to help companies generate repeat business.

To learn more about ESP, please contact Matt Smyth, ASI’s executive director of user experience, at (800) 546-1350 or [email protected].

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, serves the industry’s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: