ASI Announces Launch Of In-House Marketing Agency

ASI Creative Labs offers ads, websites, content marketing, social media and videos

TREVOSE, PA – February 6, 2018 – The Advertising Specialty Institute^® (ASI) today announced the launch of ASI Creative Labs, a full-service in-house marketing agency that offers a slate of creative solutions to help suppliers and distributors better market their company, brand and products.

ASI dedicated an entire department of expert marketers, designers and videographers to help business owners who want to take their company to the next level through affordable, top-of-the-line creatives. ASI Creative Labs offers print ads, print collateral, banner ads, custom websites, videos and social media and content marketing campaigns.

“As we’ve proven repeatedly through numerous award-winning creative campaigns, ASI has everything a client can possibly need to advertise their brand right here at ASI: top talent and top resources,” said Andy Cohen, ASI’s vice president of editorial and marketing services. “The marketing consultants at ASI Creative Labs develop marketing campaigns hand-in-hand with clients, providing expert advice and guidance from start to finish. Our ultimate goal is to make it easy for anyone to realize their advertising goals and creative dreams.”

ASI Creative Labs is focused on helping suppliers and distributors tell their brand stories through innovative content marketing campaigns and attention-getting video production. Studies show online visitors are 73% more likely to buy a product if they watch a video highlighting its uses and features. And although more and more suppliers would prefer using customized videos instead of photos to showcase products in ASI’s ESP^®, most lack the resources to create their own.

“Videos have never been more popular,” said Cohen. “So we made sure to provide a video production team through ASI Creative Labs to help suppliers sell more products and distributors better tell their story to clients and prospects.”

Visit www.asicreativelabs.com for more information on ASI Creative Labs or contact Andy Cohen at [email protected].

About ASI
The Advertising Specialty Institute (ASI^®) serves a network of 23,500 suppliers, distributors and decorators in the $23.6 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI’s Counselor^® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.asicentral.com.