ASI Names Global Executive Kevin Jiang Its New Chief Technology Officer

TREVOSE, PA – February 11, 2021 – The Advertising Specialty Institute® (ASI) today announced it has named Kevin Jiang its new Chief Technology Officer (CTO) of the ASI Family of Companies, charged with leading software development, data and technology security and global infrastructure, to support all ASI products and services.

ASI’s flagship product, the technology platform ESP®, has nearly 1 million products and manages the promotional products industry’s supply and marketing chain.

At ASI, Mr. Jiang reports to Timothy M. Andrews, president and chief executive officer of ASI, the largest membership organization in the $20.7 billion promotional industry, with a network of over 25,000 distributors and suppliers throughout North America. The ASI Family of Companies consists of ASI, ASI Show® and ASI Computer Systems Inc., an industry provider of innovative accounting and systems software.

Click here to watch a getting-to-know-you interview with Mr. Jiang.

“Kevin has the exact skill set needed to lead us during a critical time for the industry,” said Andrews. “Further, he has the extensive experience and skills we require, along with a proven ability to align our tech team to deliver on the many business needs of our clients.”

Mr. Jiang joined ASI from Verisk Analytics, a large data analytics and risk assessment company that serves multiple industries, where he was CTO and senior vice president (SVP) of technology and product delivery in the insurance segment.

“Kevin has the extensive experience and skills we require, along with a proven ability to align our tech team to deliver on the many business needs of our clients,” said ASI CEO Tim Andrews

He joined Verisk about six years ago to transform the company into a cohesive, high-performing digital product development and delivery organization. He inherited disparate silos of legacy tech organizations with aging software products and led the company’s transformation, from mainframes and distributed servers to a cloud-based technology platform with a modern interface.

Prior to Verisk, Mr. Jiang was vice president of product development at IBM’s Watson Talent unit, where he reorganized product teams, increasing product consistency and predictability while sunsetting legacy systems. He also implemented automated QA system testing, a major initiative now under way at ASI.

He also worked for 16 years at Thomson Reuters, rising from a manager, director and vice president to ultimately serve as CTO and SVP of technology development in its intellectual property and science division. 

Mr. Jiang earned his bachelor’s degree in computer science from Universidade Federal do Rio de Janeiro, Brazil, and his master’s degree in engineering, computer design/management information systems from Penn State University. He is a founding member of the John Maxwell Group, where he remains a certified leadership coach, trainer and speaker.

Mr. Jiang lives in Wayne, PA, with his wife and four children.

About ASI
The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.